Partnership Marketing Manager

This is a Full Time Job

The Role and What You'll Do:

The Partnership Marketing Manager serves as the primary day-to-day lead for assigned brand partners and is responsible for planning, developing, and executing integrated partnership marketing programs.

This role manages partner relationships end-to-end, leads activation strategy and execution, coordinates cross-functionally across departments, and supports revenue-driving initiatives, including renewals, upsells, and cross-property extensions.
• Serves as the primary point of contact for assigned brand partners, managing day-to-day communications, priorities, and deliverables.
• Leads onboarding and ongoing partner check-in calls, including agenda development, meeting facilitation, and recap distribution.
• Owns asset delivery management, ensuring all contractual assets are tracked, delivered, and reported accurately.
• Leads the development and execution of partner activations across live events, digital, social, content, broadcast, and experiential platforms.
• Manages creative workflows, including briefing, routing, approvals, and final execution in collaboration with Brand, Creative, Legal, and other internal teams.
• Leads execution of partner integrations across in-venue, broadcast, live events, and digital and social platforms, serving as a primary point of contact to ensure accuracy, alignment, and a best-in-class partner experience.
• Serves as on-site partnership marketing lead at select events, overseeing brand activations, hospitality, ticketing, fan experiences, and partner hosting.
• Builds and maintains strong day-to-day relationships with partner contacts, acting as a trusted resource to ensure partner needs are met and expectations are consistently exceeded.
• Leads the development of partnership recaps, highlighting performance, learnings, and opportunities.
• Collaborates with internal stakeholders across Marketing, Events, Media, PR, Brand, Legal, Community Relations, and Operations to ensure partner programs align with broader UFC and TKO initiatives.
• Identifies and supports revenue-driving opportunities, including renewals, upsells, cross-sells, and cross-property integrations.
• Supports cross-property TKO initiatives across UFC, WWE, PBR, and additional properties.
• Mentors and supports junior team members, contributing to a collaborative and high-performing team environment.
• Other projects and duties as assigned.

You Have These:
• Bachelor's degree, with concentration in Marketing, Business, Sports Management, or related field preferred.
• 3 - 5+ years of partnership marketing, sponsorship activation, brand marketing, or client service experience, preferably within sports, entertainment, or media.
• Proven experience managing day-to-day partner relationships and leading integrated marketing programs.
• Strong understanding of partnership agreements, rights delivery, and activation execution.
• Experience with marketing platform delivery including digital, live events, broadcast, hospitality, experiential.
• Demonstrated ability to manage multiple accounts and complex projects simultaneously in a fast-paced environment.
• Strong organizational, problem-solving, and prioritization skills.
• Demonstrated ability to build, manage, and grow partner relationships.
• Comfortable working cross-functionally and leading projects across multiple departments.
• Self-starter with the ability to anticipate issues and develop proactive solutions.
• Excellent written, verbal, and interpersonal communication skills, including partner-facing and executive-level communications.
• Willingness and ability to travel domestically and internationally as needed.
• Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, and the ability to quickly learn additional tools and platforms.