Manager, Retail Marketing

This is a Full Time Job

Manager, Retail Marketing

World Wrestling Entertainment, Inc. has an exciting opportunity for an ambitious, creative, strategic, go-getter to build upon his/her experience in Retail Development with a premiere entertainment brand.

Manager, Retail Marketing establishes, executes, and manages marketing programs designed to increase the sell-in and sell-thru of WWE Consumer Products in all distribution channels, as well as support key companywide events, and marketing initiatives.

Key Responsibilities:
* Develops and executes multi-faceted advertising, merchandising and promotional programs with all relevant retail accounts - Mass Merchant, Mid-Tier, Specialty, Discount, Clubs, Supermarket and Drug.
* Identifies and exploits opportunities to open up new distribution channels (or accounts) for WWE consumer products including but not limited to home shopping, catalog, direct response and on-line.
* Pitches and creates Direct-to-Retail licensing programs with Retailers
* Ensures all retail marketing programs are in line and consistent with overall WWE marketing strategies and brand positioning
* Ensures that priority WWE corporate or event-related initiatives are integrated into retail marketing programs.
* Works with Consumer Products team to represent WWE at all relevant Consumer Product trade shows and new business meetings
* Works collaboratively with WWE Studios and CPG to define the retail marketing strategy.
* Keeps licensees and priority retail accounts updated on WWE research and new initiatives.
* Develops sales presentations and marketing materials for all retail-related meetings and trade shows.
* Works collaboratively with WWE International on best practices for retail promotion.
* Plans and executes Talent appearances for key retailers to help driver merchandise sales.

Requirements:
* 3-5 years of retail development at a licensor, licensing agent, retailer or relevant brand management experience
* Retail development experience should include experience with retail sales/account management
* Excellent organizational, written and verbal communication, presentation, and interpersonal skills
* Able to work effectively with all levels of management within and outside the company
* Creative thinker with strong problem-solving skills
* Strong knowledge of MS Word, Excel, PowerPoint, and Outlook
* Thrives in a fast-paced work environment
* Rolodex of buyer or retail marketing contacts a plus
* Familiarity with MRI and Scarborough a plus
* Bachelors degree in Communications, or Marketing preferred