Lead Content Strategist
WWE
Stamford, CTThis was removed by the employer on 8/14/2018 12:20:00 PM PST
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Full Time Job
The Lead Content Strategist (Director) is responsible for the data-driven development, presentation and execution of content strategy across WWE's multiplatform touchpoints, reaching nearly 900 million global followers.
Key Responsibilities:
• Partner with fellow team leads in developing creative, content-focused marketing strategies on WWE's platforms to maximize KPI strength (consumption, time spent)
• Strategize and develop effective social campaigns for internal and third-party initiatives, including sponsored executions
• Identify new monetization opportunities for WWE digital/social content across platforms
• Identify and evaluate new, emerging platforms and opportunities for audience growth and content consumption – be the proponent for new social/digital content trends
• Leverage and collaborate with multi-departmental resources to guide and oversee execution of content marketing productions
• Find opportunities to optimize parallel productions within team and drive incremental conversion
• Analyze user and consumption data to maximize opportunities to convert
• Partner with Data Analytics division to generate actionable reports to be presented to larger digital/social content staff
• Act as key resource and internal expert for paid social media campaigns
• Interface and liaise with key platform partners
• Keep current with WWE programming, storylines, talent and products
Qualifications:
• 10 years of experience in content, creative or social media marketing
• Influential thinker and impeccable communicator of ideas
• Proven track record in delivering success via organic content on social and digital platforms
• Passion for emerging media trends and technology, especially social platform products
• Expert understanding of digital and social media metrics
• Exceptional presentation skills
• Extraordinary problem solving and project management capabilities
• Start-up mentality with the poise of seasoned media executive
• Must be able to work non-traditional schedule, including nights and weekends during WWE live TV programming
• Expertise in paid social media campaigns and execution
• Experience with social media content management systems
• Familiarity with OTT media distribution, a plus
• Working knowledge of topline video production tenets, a plus
• Knowledge of WWE TV shows, talent and storylines, a plus
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