Director, Digital Platform Marketing
WWE
Stamford, CTThis was removed by the employer on 1/8/2021 9:20:00 AM PST
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Full Time Job
Responsibilities
• Lead WWE's app store optimization (ASO) and search engine optimization (SEO) efforts and be the company's internal and external advocate and subject matter expert in this space
• Develop and implement ASO and SEO strategies and tactics to drive visits, viewership, registrations and/or subscriptions to WWE Network, WWE.com and other relevant WWE digital properties
• Ensure WWE's app and content are optimally positioned and promoted across our various distribution platforms (e.g., iOS, Android, Roku, Xbox, PlayStation, Fire TV) and leading search engines (e.g., Google, Bing), leveraging organic and/or paid opportunities
• Serve as a key liaison to each platform partner and search engine
• Utilize each platform's tools to enhance our customer acquisition and retention efforts
• Regularly update all marketing materials (copy, images, videos, etc.) for various platforms and search engines as required
• Run marketing tests, track results and make appropriate modifications
• Conduct ASO and SEO competitive analysis and research, staying up to date on distribution partners and search engines (existing and new) and other relevant apps. Share industry best practices
• Work closely with WWE Marketing, Product, Programming, Creative Services and Analytics to align tactics and meet strategic objectives
Qualifications
• 8+ years ASO and/or SEO experience. OTT and/or SVOD experience a plus
• Strong critical thinking and analytical capabilities, particularly in marketing effectiveness and customer acquisition
• Experience with content marketing, direct response marketing, testing and analytics
• A creative eye and understanding of different spec requirements across various app and search platforms
• Experience in project management with the ability to lead/prioritize multiple projects with excellent attention to detail
• Excellent verbal and written communication skills with strong experience interacting with and presenting to senior executives, as well as the ability to successfully partner with employees across all levels and lines of business
• An ability to thrive in a fast paced, entrepreneurial and high-energy environment
• Bachelor's degree required; MBA preferred
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