Director Data Products, Marketing Technology
WWE
Stamford, CTThis was removed by the employer on 12/9/2022 10:20:00 AM PST
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Full Time Job
Director Data Products, Marketing Technology
WWE is seeking a Director of Data Products for the Marketing Technology stack! The key goals for the stack is to support fan acquisition, retention, engagement, and monetization by providing personalized experiences for fans based on their interaction with WWE across media, live events, advertising, and CPG.
The candidate must have knowledge of marketing platforms, advertising tech, and testing tools to drive development of meaningful fan activations.
Responsibilities:
• Lead the vision, roadmap development, implementation, and maintenance of the mar-tech stack transformation journey
• Own Marketing tool stack such as CRM tool, Data Management Platform (DMP), Advertising Platforms, Digital Monitoring Platforms (DMP), Customer Data Platforms (CDP), and Consent/Cookie Management tools
• Build out and implement roadmap of data products (incl. Digital experimentation measurement/optimization) to support digital product team and to support marketing teams (incl. Segmentation models, journey orchestration models)
• Work with DP team to define google analytics/big query data collection strategy
• Develop, and maintain application performance monitoring and alerting platforms (processes, tools, & templates); develop enhanced reporting capabilities through standardization and automation.
• Provide support and solutions to multi-functional teams such as Media, Technology, Analytics, Consumer Product Goods (CPG), Advertising, and Live Events
• Assess and identify existing potential new vendors or tools;
• Develop strategy in partnership with Marketing and Advertising teams and implement a tool stack that enables them to address key business questions and direct associated analytics and reporting;
Requirements/Qualifications:
• 3+ years experience as a Product Owner or similar role in product management
• 1+ years experience with at least one DMP or CDP tool
• Prior experience with CRM/ MCM tools such as Braze, Iterable, Blueshift, Salesforce is a big plus
• Proven ability to lead cross-functional teams
• Good understanding of AWS/GCP, relational and normalized databases from both utility as well as data model design and development
• 3+ years of experience in applied data science, analytics or Machine learning is a big plus. Working understanding of SQL, Excel, statistical profiling and analysis.
• Knowledge of Tag Management, Systems Integrations, APIs, webhooks & Connectors
• Technical background with knowledge of software development, web and native app technologies
• Deep knowledge of digital analytics tools such as Google Analytics/Big Query/Adobe Omniture
• Familiarity with ETL and ELT methodologies; Experience with visualization tools
• Proficient in agile product development
• Technical background with knowledge of software development, web, and native app technologies
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