Senior Marketing Strategy Manager
WMALos Angeles, CA
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WMA exists to create impactful results for its partners across the digital space. We connect brands, artists and audiences through the convergence of digital media, from music and entertainment, to lifestyle and technology. The WMA network is highly experienced and extends globally, with bases in London, New York, LA, Nashville and Melbourne, to provide a fully integrated digital service. By building strong relationships and original engagements we work to create something truly memorable for our clients.
Current WMA clients: Republic Records, Interscope Records, RCA, FUGA, Netflix, Amazon
Current/recent Marketing Clients: Sony Japan, The Orchard, Riser House, Spindle Music
WMA is looking for an experienced and industry connected Senior Marketing Strategy Manager in the US to join the Marketing Strategy team, based out of either our New York, Nashville or LA offices. The individual is expected to bring creative Marketing and strategic expertise, with proven experience in delivering first class marketing campaigns within the music industry and be fully immersed in the ever-changing digital landscape. The position will support the US and global Marketing Strategy team, executing high quality campaigns for WMA's clients, which will include artists, labels, brands and other entertainment businesses. In addition, the position will be integral in helping to develop and grow the US marketing team, working across new business opportunities, referrals and pitches; managing junior team members.
Manage a variety of Marketing Strategy projects and clients, whilst working with key stakeholders to deliver campaign support and ideation in line with the overall marketing objectives.
Create and execute exciting and innovative marketing strategies for clients whilst ensuring all stakeholders are kept informed and objectives are kept front of mind.
Maintain up-to-date marketing plans, timelines and project documents for each project, regularly communicating updates and news across key stakeholders (both internally and externally).
Assist with pitches for playlist consideration (either directly using appropriate tools or providing the relevant information to the distributor/label team as needed).
Create and manage influencer marketing campaigns - either working directly with influencer or through partnering with 3rd party agencies.
Able to write creative briefs for assets (video tools, outdoor and promotional advertising, marketing one-sheets, or social creative assets).
Copywriting in correct tone of voice for official sites, e-newsletters and tools including marketing one-sheets.
Manage the entire campaign life cycle from strategic planning to tactical activities of assigned roster.
Support artist development with a fresh approach and creative strategies for all projects, that can be implemented for little or no budget.
Propose creative ways to engage and develop online communities.
Have an eye on trends and developments and be immersed in the music marketing world.
Have a strong handle on all major social platforms including and not limited to Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest and Spotify.
Have an understanding of email marketing, digital merch sales and ticketing/touring/live streams.
Confidently work with all relevant team players such as artist, management, label, live, pluggers etc to execute plans effectively.
Build and maintain relationships with local partners (DSPs, media outlets, blogs and influencers) to ensure they are aware of relevant WMA clients.
Attend industry networking events and livestreams, to integrate into the community and develop new business opportunities.
Drive innovation to position artists, brands and WMA as industry leaders.
Work closely with the other departments within WMA to offer a bespoke streamlined service, amplify activity and refer new business.
Support in the growth of the US team; assisting with recruitment and management of interns and junior marketing members.
At least 5+ years marketing experience.
Demonstrable knowledge of and passion for traditional, digital and social marketing tactics and trends within music and entertainment. Immersed in this world and on top of both best practices and new innovations.
Ability to work across multiple genres and a variety of different artists (independent and major label).
Ability to multi-task in a high energy environment.
Ability to manage time effectively and adhere to deadlines.
Ability to work autonomously whilst keeping open and clear communication with the global Marketing team.
Creative thinker and a self-starter. Highly motivated.
Proficient with budgets and mindful of efficient money management.
Knowledge, understanding and experience Paid Media strategy and ad offerings.
Knowledge, understanding and experience of influencer marketing.
Ability to work with a broad range and level of people; to share and convey updates, ideas and vision with clarity and tailored to the audience.
Excellent relationship building skills and an established industry network.
Ability to maintain professionalism and a positive attitude at all times.
Excellent communication skills - verbal & written.
Excellent people skills - confident & proactive.
Excellent management skills.
Team player - cross departmental teamwork required.
Can take on and solve problems in an effective, positive, calm manner.
Highly organized with exceptional attention to detail.
EDUCATION & EXPERIENCE
Proven experience in marketing within the music industry, ideally within a major or independent label, distributor or management team.
Experience working within a high energy environment, working with team members of different levels.
Proven experience of delivering creative and strategically driven marketing campaigns.
Experience dealing with artists and managers in a professional environment.
Experience reviewing and analyzing data to provide insight and deliver strategies
Ideally graduate level with a degree in a relevant field.?
WHO WILL YOU BE WORKING WITH?
The US Managing Director
The Global Marketing Team
Directly with clients to discuss briefs, campaigns, timings and budgets
The Global Social and PR Teams
Social Creative Design Teams
Artists / Bands (major to unsigned) and Brands
Interns & other teams at WMA?