
Associate Director, Brand Partnerships
Whalar
Brooklyn, NYThis is a Full Time Job
Job Title: Senior Manager, Business Development & Brand Partnerships
Location: Greenpoint, Brooklyn
Reports to: Vice President, Brand Partnerships and Business Development at The Lighthouse
Learn more: www.thelighthouse.com.
About the role:
The Lighthouse is looking for an Associate Director, Brand Partnerships to help turn our Creator campuses in Brooklyn and Venice into a marketing platform brands want to buy, not just a venue they rent.
You'll own sales of our turnkey brand activations in the $50,000 to $100,000 range against your own revenue target, and spend around 40% of your time as right hand to our VP, Business Development & Brand Partnerships on larger deals, pitch materials, client communication and post-sale kickoff.
This role is built for someone from media buying, publishing or account management who's ready to move into sales, with hands-on mentorship and a clear path to a full, independent sales role.
Here’s what you’ll do day-to-day:
• Sell and close The Lighthouse's turnkey, off-the-shelf brand activations, mostly one-off events at our Brooklyn and Venice campuses in the $50,000 to $100,000 range, protecting speed and margin.
• Join inbound client calls with the VP, help grow opportunities into larger partnerships, and take ownership of the deals that land below that threshold, keeping your pipeline accurate and up to date.
• Act as the VP's right hand on larger deals, polishing pitch decks, gathering information and getting back to clients quickly when the VP is in back-to-back meetings.
• Share real market feedback to shape our program tiers: what lands, what's priced wrong, and what brands keep asking for.
• Support the VP in running and scaling our Creator engine, including Creator casting, briefing, contracting, and payment, and applying our impression and eCPM (effective cost per thousand impressions) methodology to new deals.
• Partner with our Creator Intelligence team to run occasional focus groups with Lighthouse members and present what you learn back to brands.
• Build pitch decks and media plans quickly with AI tools, pulling rates from our rate card to produce clear plans by placement, format and channel.
• Lead post-sale kickoff on the deals you and the VP close, making sure everything sold is properly scoped, briefed and handed over to the teams activating it.
• Serve as the point of contact for clients on the deals you own, and support the VP on larger deals, from pre-production and on-site execution through the post-campaign wrap report.
• Work with our programming, content, activation and campus teams, including our location GMs, to source themes, concepts and resources for client pitches so every client experiences one Lighthouse.
Here’s what we’re looking for:
• 2–3 years in agency media buying, publishing, account management or integrated marketing, or at a Creator network or influencer platform, and a clear drive to move into sales.
• Experience building media plans or presenting them to clients, including working with rate cards, guaranteed impressions and eCPMs.
• A deep, practical understanding of social media and Creator economics; you're active on Instagram or TikTok yourself and know what Creators want from a brand deal.
• Confidence pitching in client meetings, writing your own pitch materials, and running a focus group and presenting findings.
• Proficiency with AI tools for building decks, media plans and client materials quickly.
• Strong project management skills, so you can hold scope, timelines and handovers across several teams and keep deals on track after they're sold.
• Excitement about building a career in sales, a collaborative approach to working shared deals with your manager, and a desire for hands-on coaching as you grow.
Salary/Benefits
$120,000 - $130,000 /year USD
Final salary offer will be determined based on a comprehensive evaluation of factors.
Benefits
• Medical, dental, and vision insurance
• Paid time off (PTO)
• Sick time
• Paid holidays
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Commuter and parking benefits
• Company paid life and disability insurance
• Voluntary life insurance policy
• Voluntary hospital and critical illness insurance
• Employee assistance program
• 401(k) with employer matching
Perks
• Flexible benefits
• Collaborative work environments
• Monthly work from home stipend
• Yearly professional development stipend
Additional Information
The Lighthouse is a first-of-its-kind campus for creators and their teams, with locations in Venice, CA, and Brooklyn, NY. As a studio system and creative playground, it is designed for creators to Learn, Make, and Belong, facilitating a more frictionless path from idea to production to publication. Since its inception in 2016, The Lighthouse has championed diversity, equity, and inclusion as core values, recognizing that a diverse team and inclusive leadership are essential for growth. The organization fosters a culture of respect and empathy, empowering individuals from all backgrounds to thrive, challenge stereotypes, and break societal barriers while building sustainable careers and shaping the future of the Creator Industry.