Marketing Manager

This is a Full Time Job

Marketing Manager- Wellmont Theater

The Marketing Manager will oversee the development, presentation and execution of marketing and promotional plans for all Wellmont Theater shows. The incumbent will be responsible for multiple tasks that will require creative thought, develop new strategies for marketing spends, manage multiple show budgets concurrently and roll out long-term venue marketing initiatives to increase brand awareness.

Responsibilities

• Prepare, present and execute marketing and promotional campaigns for all Wellmont Theater shows and events
• Oversee and evaluate past show performance, making adjustments to meet marketing strategy in a an ever changing market or competitive conditions
• Serve as the primary contact for artist marketing representatives (management, agency and record label) regarding show marketing plan
• Collaborate with Finance to track expenses and invoices
• Generate budgets based on valuable input from past experiences, current situations and forecasting future trends
• Book and account for advertising and media ensuring funds are allocated to correct shows or events
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers
• May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, coordinate meet and greets and guest list
• Compile advertising settlement documents for General Manager
• Maximize show awareness on socials, in emails, on websites and in venue
• Coordinate street team and grassroots marketing efforts in and around the community

Preferred Qualifications
• Bachelor's degree preferred, but not required
• Excellent communication skills, both verbal and written
• Strong organizational skills and attention to detail
• Minimum of 3+ years prior experience in event marketing within an entertainment, sports or agency setting
• Minimum of 3+ years prior experience working with artist marketing representatives
• Minimum of 3+ years marketing a wide variety of genres of music or entertainment
• Ability to work day, evening and weekend hours, based on venue needs
• Ability to work in a very busy, high-pressure, team setting
• Ability to troubleshoot and problem solve independently