Director of Fan Development

This is a Full Time Job

The Director, Fan Development will be responsible for leading, developing, and implementing marketing strategies to enhance the team's brand, drive fan engagement, and increase revenue streams. This role will oversee a diverse team and collaborate with various internal departments, including sales, digital, and sponsorship to enhance the team's visibility and marketability as well as external departments, including MBB, NBA, DPR, DCPS, and non-profit partners.

Are you an innovative, results driven leader with a deep understanding of the sports industry, digital media, and fan engagement ?! We would love to hear from you!

Responsibilities:
• Oversee the development and team execution of comprehensive marketing strategies for each theme night.
• Oversee the creation and management of all marketing collateral, including digital content, traditional advertising, and promotions as it relates to theme nights.
• Develop and drive digital and in-person fan experiences and community outreach programs.
• Collaborate with corporate partnerships to create sellable programs in the community space.
• Work with sponsors to create and implement effective co-branded marketing initiatives.
• Oversee the relationship between the business leads and MBB leads – track appearances, facilitate player/ coach requests, and support at events.
• Support PPE and player programs.
• Liaison with NBA, activate NBA tent poles and programs, as well as NBA Foundation.
• Track, measure, and report on the performance of fan development initiatives, ensuring marketing strategies align with business objectives i.e. literacy efforts and community partnerships, i.e. Cherry Blossom Festival.
• Lead on Go-Go, the Wizards developmental league, from a business perspective – coordinate and organize all aspects of business related to Go-Go.
• Lead, mentor, and develop a high-performing marketing team, ensuring all team members are aligned with the organization's objectives.
• Work games, theme nights, and community events that may occur outside of traditional 9-5pm hours including nights and weekends.
• Other duties as assigned.

Minimum Qualifications:
• Bachelor's degree in Marketing, Business, Sports Management, or a related field (Master's degree preferred).
• Minimum of 7-10 years of experience in sports marketing or a related field, with at least 3 years in a leadership position.
• Proven track record of successful marketing campaigns in the sports industry, with a strong understanding of fan engagement and digital marketing.
• Experience working with sponsorships, ticket sales, and merchandise marketing.
• Familiarity with CRM tools, social media platforms, and analytics software.
• Strong leadership and people management skills; able to empower and develop a team.
• Excellent written and verbal communication skills, interpersonal, and presentation skills.
• Strong analytical and critical thinking skills with the ability to turn data into actionable insights.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creativity and innovative thinking with a passion for sports and fan engagement.

Pay Range: $95 - $110k USD

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.