Sr. Analyst, Growth Marketing
Warner Bros. Discovery
New York, NYThis was removed by the employer on 10/14/2021 9:38:00 AM PST
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Full Time Job
Location: United States - New York - New York
CNN invented cable news in 1980, defined online news in 1995 and is now taking the next step in expanding what news can be by launching CNN . With an unrivaled global reach, storytelling, and world class talent, we are building CNN , a streaming product that will grow the reach and scope of the CNN brand in a way that no one else is doing.
We are journalists, designers and technologists, all united by a powerful mission to inform, engage and empower the world. Join the most trusted and recognized name in news as we build our next chapter.
The Job
WarnerMedia seeks a Sr. Analyst, Growth Analytics for the DI Product DTC department. We are seeking a Sr Growth Analyst to join our Data Intelligence team. This individual will execute a range of growth analyses & reporting, building the insights that will be leveraged by a range of cross-functional teams to strategically grow CNN's digital presence. The Sr. Growth Analyst should have a deep understanding of data infrastructure and growth marketing technologies, and first-hand experience tying together multiple data sources to drive strategic decision making.
Core areas of focus and outcomes include:
1. Data Exploration. Leverage our internal data platforms to quantify and identify patterns in campaign impact and conversion.
2. Reporting/Dashboard Development. Develop and continuously improve growth-oriented dashboards, with an eye toward the end business-user and their decision-making needs.
3. Analytical problem-solving. The ability to break down quantitative findings into meaningful insights and develop recommendations that lead to informed decision-making.
This is a collaborative role that will work alongside engineers, analysts, and data scientists to impact cross-functional teams of product managers; revenue, content, and design strategists; consumer scientists; and audience researchers. You'll help make informed decisions faster by providing the tactical information necessary to better understand our users, content, and products.
The Daily
• Partner closely with and serve as a data and analytics expert for optimizing the growth funnel of emerging and existing products.
• Participate in answering ad hoc project and data requests from various business units and organizations.
• Design and build reports and/or dashboards that clearly communicate quantitative analyses of attribution and conversion.
• Build clear documentation around ad hoc analyses, methodology, and data definitions for raw and munged data.
• Collaborate with both the data intelligence organization and its technology partners to identify opportunities for new data products.
The Essentials
• 5 years' experience working as a marketing and/or growth analyst on cross-functional analytics teams, preferably within online direct-to-consumer (DTC) organizations.
• 3 years of data analyst or data science experience querying databases (SQL), leveraging a scripting language (R/Python) and/or visualization software to communicate insights to business stakeholders.
• Domain knowledge of the end-to-end consumer journey, including demonstrated ability to form questions and design supporting analysis.
• A quick learner who can work independently in a matrixed environment, has adaptability, and a strong self-teaching ethic.
• Thrives in a fast-paced, dynamic, and agile environment that can pivot quickly to capture opportunities from the users and business' changing needs.
• Outstanding organizational, interpersonal (ability to influence without hierarchy) and communication skills.
• Academic background in quantitative field such as business, marketing, behavioral science, or applied math a plus.
The Perks
• Paid time off every year to volunteer
• Access to wellbeing tools, resources, and freebies
• 2018 Best Company for Working Mothers
• 2018 Best Company for Dads
• An in-house learning and development team to help shape and grow your career
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.