Performance Social Media Associate - HBO Max LATAM
Warner Bros. Discovery
Miami, FLThis was removed by the employer on 8/18/2021 4:52:00 PM PST
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Full Time Job
Location: United States - Florida - Miami
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
The Job
The Associate, Performance Social Media is a critical member of the Acquisition/Performance team and will implement paid campaigns to target a precise audience to acquire and retain the HBO MAX fan base across multiple social platforms including Facebook/Instagram, Twitter, TikTok, Snapchat etc. This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.
The Daily
• Implement campaign strategy and driving in-platform execution across all Paid Social partners (Facebook, Instagram, Twitter, Snapchat, YouTube, TikTok, and more)
• Analyze performance to make optimization recommendations of campaigns and ideate test strategies to inform future decisions.
• Leverage owned and earned data to build and report on custom audiences and LALs effectively
• Partner with the Analytics Manager to develop dashboard to measure campaign success
• Support the delivery of management reporting materials, reports and presentations
• Work closely with CRM Lifecycle, organic social, creative and brand marketing teams to ensure alignment of campaigns
• Work closely with platforms (Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors (e.g., agencies) to identify opportunities; understand their best practices and recommendations for the improvement of paid social at HBO Max.
The Essentials
• Bachelor's Degree required
• 4 years' experience developing and driving the social strategy of complex digitally focused acquisition marketing campaigns ideally for a direct-to-consumer product
• Strong understanding of self-serve platforms, API technology and in-platform reporting tools: Facebook Business Manager, Google Analytics, Pinterest Analytics, Snap Business Manager, TikTok Business Center, Twitter Analytics, Reddit Ads
• Ability to build audience segmentation and analyze and interpret data to inform actionable insights to recommend & inform marketing growth campaigns.
• Ability to effectively communicate cross-functionally with all levels, exceptional verbal and written communication skills
• Strong presentation skills are a must
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
• Ability to both think strategically and execute tactically
• Fluent written and spoken English AND Spanish
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.