Manager, Show Launch Strategy
Warner Bros. Discovery
Los Angeles, CAThis was removed by the employer on 11/24/2021 5:23:00 AM PST
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Full Time Job
Location: United States - California - Los Angeles, United States - Georgia - Atlanta, United States - New York - New York
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
The Job
WarnerMedia seeks Show Launch Strategy Manager for the TBS/TNT/truTV Marketing Strategy department. The TBS/TNT/truTV Marketing Strategy team is responsible for bringing science to the art of marketing for three of the top entertainment networks.
You will lead the development of campaign marketing strategies for shows from start to finish, including positioning, creative themes, target audience definitions and performance benchmarks. Your strategy will provide the foundation for media plans, creative development, and messaging rollout.
You will have a pivotal role in campaigns, using data to supercharge the marketing organization with agile analysis and cross-department collaboration.
The Daily
• Develop and manage show launch strategies for TBS, TNT and truTV originals:
• Define the role of the show and what success looks like
• Determine what makes the show unique
• Build high-propensity targets
• Write the creative positioning and sells
• Map the communication strategy & consumer journey
• Work with a cross-functional team to ensure that all creative and media executions are on strategy to maximize efficiency and effectiveness
• Infuse data into every facet of the launch and strategy process from target definition to creative testing
• Ensure all marketing activities are set up against the right targets and the right creative is being deployed in high profile placements
• Monitor media performance, viewership, tracking and social metrics to adjust audience targets and creative themes on the fly
• Make the Marketing Organization smarter with every campaign
The Essentials
• You have 5-7 experience in a strategy, marketing, research or advertising role (media experience preferred)
• You have a Bachelor's Degree (Marketing, Media or related field preferred)
• You view the world through an analytical lens and love finding simple answers to complex questions
• You have a curious mind and are a creative problem solver
• You can toggle between right and left brain thinking and can use data to inform creative direction
• You are fluent in media metrics and enjoy digging into the numbers
• You have exceptional communication skills with the ability to sell a strategy to management and influence peer groups
• You are a self-starter who loves to manage project details
• You take pride in juggling multiple projects and your ability to seamlessly shift from big picture thinking to executional details
• You have a passion for marketing, entertainment, and cultural trends
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.