Coordinator, Lifecycle Marketing
Warner Bros. Discovery
Culver City, CAThis was removed by the employer on 6/22/2021 6:00:00 AM PST
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Full Time Job
Coordinator, Lifecycle Marketing, Avod - HBO Max
Location: United States - California - Culver City
The Job
The Coordinator, Lifecycle Marketing, AVOD reports directly into the Director of Lifecycle Planning & Management Content Merchandising and supports HBO Max's AVOD lifecycle digital marketing efforts for WarnerMedia streaming service, HBO Max.
This individual will have the opportunity to participate in campaign planning around exciting Original and library content throughout the AVOD specific consumer lifecycle. They will be able to develop an AVOD campaign calendar strategy with audience alignment suggestions with SVOD lifecycle team and x-functional groups.
The ideal candidate will be a team player with a background in marketing and a demonstrated passion for continuous improvement.
The Daily
• Participate in cross functional meetings and provide keys takeaways
• Run point on various campaign creative brief generation and implementation with CRM Team, tied to AVOD specific marketing communications
• Help maintain campaign calendar based on AVOD MarComm plans
• Pull ad hoc reporting as needed from various tools and platforms
• Prepare 1-pager summary slides on key topics/tests for leadership
• Research and develop new opportunities/test ideas to help increase engagement and retention with our AVOD subscribers
• Run ongoing analysis of competitive landscape tied to AVOD products
The Essentials
• Bachelor's degree and/or relevant experience
• 1-3 years of experience of supporting a digital marketing team
• Ability to communicate cross-functionally; good verbal and written communication skills
• Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently
• Project management skills
• Candidates should have basic knowledge of SVOD services and comm channels
• Basic knowledge of:
• Microsoft Skills (Word, Excel, PowerPoint)
• Google Drive (Doc, Sheet, Slides)
• Social Platforms (FB, IG, TW, Snap, TikTok)
ABOUT US
• We're serious about cultivating, nurturing and growing talent
• We value accountability, fairness, hard work and curiosity
• We're fun, diverse and passionate about doing good work
• We're out-of-the-box thinkers and doers
[#video#https://www.youtube.com/watch?v=CC-seRMEo8s{#400,300#}#/video#]
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.