VP, Web3 and Innovation

Full Time Job
Your role:

Warner Records is looking for a visionary digital marketer with a deep knowledge of Web3 and a passion for music to join the team in an exciting new role as VP of Web3 and Innovation.

The Vice President of Web3 and Innovation will function as Warner Records' in-house expert on Web3 and emerging technologies, creating best-in-class strategies to keep our artists at the forefront of technology and bring music to fans in innovative ways.

Here you'll get to:
• Develop and execute new opportunities for our artists to connect with their fans and drive revenue using Web3, Metaverse, AR, VR, gaming and emerging technologies.
• Work cross-functionally to leverage NFTs, gaming, and other tech platforms to elevate our digital marketing campaigns and drive music consumption in never-been-done ways.
• Partner with the WMX and the WMG Business Development team to leverage company-wide partnerships with technology vendors and execute award-winning campaigns.
• Maintain expertise on new platforms and develop and go-to-market strategies for new technologies.
• Educate internal executives, artists and management on best practices.
• Monitor consumer trends and data and share actionable insights for leadership to support decision-making.
• Develop success metrics and project KPIs and conduct post-mortem analyses to evaluate the success of each campaign.
• Ensure all timelines, budgets, and business goals are achieved.

About you:
• Must have 7+ years of experience in digital marketing preferably within the music industry.
• Experience working on successful Web3 activations.
• Ability to work independently and cross-functionally within a team-oriented environment
• Exceptional project management skills
• Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
• Excellent communication skills are a must.

We'd love it if you also had:
• Bachelor's Degree (preferred).



As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.



Love this job and want to apply?

Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

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