Viral Marketing Manager

This is a Full Time Job

Job Title: Manager, Viral Marketing


We are looking for a dynamic professional with experience using generative AI and other emerging tools to drive viral campaigns across TikTok, Instagram, YouTube, X, and beyond. The ideal candidate has a deep knowledge of culture, an eagerness to experiment with new technology, and a track record of leveraging automation and content systems to fuel fan engagement and music consumption.

Here you'll get to:
• Lead viral campaign execution for your artist roster, integrating generative AI tools to scale content production and distribution.
• Partner closely with artists, managers, and internal departments to develop innovative creator campaigns and AI-augmented content strategies that align with larger marketing visions.
• Maintain knowledge and relationships with both human creators and emerging AI-driven fan communities, exploring how these ecosystems can accelerate adoption.
• Oversee creative ideation and content development, ensuring campaigns are designed for speed, scale, and adaptability.
• Develop goals, metrics, strategy, and budget for each campaign. Use real-time insights and performance data to optimize quickly and continuously.
• Create campaign recaps and post-mortems with an eye toward identifying where AI-driven approaches added efficiency or impact.
• Implement campaigns at scale, including orchestrating multi-account creator posting networks and automated distribution systems.
• Experiment with and evaluate partnerships with AI vendors, seeding agencies, and creator networks.

About you:
• 2 to 4 years professional experience in influencer, social media, or digital marketing (music experience preferred but not required).
• Familiarity with generative AI and other emerging content creation and distribution tools.
• Strong grasp of social platforms and digital ecosystems, with a proven ability to amplify content and build fan engagement.
• Demonstrated curiosity and adaptability in exploring new technologies.
• Strong organizational, project management, and decision-making skills with acute attention to detail and deadlines.
• Excellent writing, communication, and presentation skills.
• Ability to work effectively in a fast-paced environment, balancing multiple priorities.


This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.

Salary Range

70,000-80,000

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.