Vice President of Creative Services

This is a Full Time Job

Job Title: VP, Creative Services

A little bit about our team:

Creative Services is a global department committed to amplifying our songwriters, catalogs and songs, connecting them to culture and the next generation of fans. We drive engagement and build legacy through creative digital strategy, marketing, content creation, brand partnerships and through the creation of new versions (via covers, samples and more). Creative Services develops and executes campaigns and projects with strategic partners that keeps our songs at the center of culture across all media platforms. We work with hit songwriters and dive deep into our legendary catalog, sharing their incredible stories with the world and providing new opportunities for their songs including new cover creation, interpolations, and sampling.

Your role:

Lead the marketing and brand partnerships pillar for Warner Chappell's Creative Services department. This role balances high-level strategic planning with hands-on execution management and integrated team collaboration, ensuring CS delivers maximum value to writers and catalogs through data-driven prioritization and cross-functional collaboration across all CS pillars (marketing, creative digital strategy, IP development and special projects, new versions (samples, interpolations and more).

Here you'll get to:
• Lead the marketing cohort including coordination across global markets (local franchising of services, ambassador coordination, priority harvesting and weekly triage).
• Standardize the marketing process globally including establishing goals and ROI expectations, campaign development, execution, and case studies with clear takeaways.
• Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue expectations.
• Develop high impact capabilities at a local level, that can be executed with limited resources as a way to support writer/catalog needs around the world.
• Ensure local teams are coordinated across campaigns and activations.
• Ensure proper capacity planning and resource allocation across marketing team including local market ambassadors.
• Support local CS ambassadors on team processes, tools, best practices, and execution standards focused on culturally relevant activations that add value for each market.
• Develop culturally relevant and impactful strategic and brand partnerships around the world to amplify songwriters, catalogs and songs.
• Establish and develop high-level marketing and cultural insights to efficiently connect songwriters and catalogs with new audiences.
• Contribute to Creative Services pitch decks, company presentations, and meetings with songwriters and managers, communicating the team vision and success stories.
• Strategic Campaign Planning & Analysis (Prioritisation and triage, benchmarking, campaign goal and budget setting, high-level reporting and data collection standardisation, case study and feedback strategy).
• Help team prioritize on a weekly basis to ensure projects are executed and songwriters are serviced efficiently.
• Stakeholder Management & Collaboration (incl. mgmt, estates, inter-departmental, WMG and external label cross-collaboration and relations).
• Participate in cross-functional coordination between CS pillars (marketing, digital optimization, IP dev, special projects, samples) to optimize across limited resources.
• Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue.
• Contribute to reporting systems that provide visibility into CS marketing activities and impact across territories.
• Lead marketing team and drive strategy across campaigns for songwriters and catalogs
• Develop brand partnerships and commercial opportunities strategy aligned with catalog and songwriter amplification.
• Coordinate with Warner Music Group's catalog marketing team on shared initiatives
• Ensure marketing executions align with broader CS capabilities (digital, sync moments, trending opportunities).
• Drive marketing innovation that supports writer/catalog amplification goals.
• Oversee workflow from marketing plan development, to execution, to project case studies.
• Build comprehensive marketing plans incorporating multiple CS capabilities.
• Manage stakeholder alignment on campaign objectives, timelines, and deliverables.
• Analyze performance data, streaming trends, sync activity, cultural momentum to identify focus catalogs.
• Create quarterly/annual campaign timeline including frameworks with clear rationale
• Oversee global campaign planning, budget setting and goal setting with US, UK leads and CS global ambassadors - establish benchmarks for team, within WMG and industry frameworks
• Monitor marketing spend, campaign performance and adjust strategies based on results
• Develop executive-level reporting on impact, resource allocation, and strategic outcomes
• Collaborate with A&R, Sync, Catalog teams on integrated writer/catalog strategies
• Coordinate CS activities with broader WCM creative operational initiatives
• Represent CS in cross-departmental planning discussions
• Collaborate with Business Insights and Deals Office to determine priority campaign candidates
• Lead creation of materials for pitch meeting and purchase proposals
• Operational Efficiency: Optimal resource allocation driving measurable improvement in CS output/impact
• Global Capab