Vice President, Direct-to-Consumer Marketing

This is a Full Time Job

Job Title: VP, D2C Marketing

Report To: President of Merchandise, WMX

Location: Los Angeles, CA

Your role:

The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and the development of new D2C properties. This role is responsible for managing a team of senior marketing leaders embedded with label partners, as well as owning CRM, lifecycle marketing, paid media, and fan data strategy. The VP will work closely with labels, global marketing, ecommerce, creative, and operations teams to drive growth, diversify revenue streams, and build scalable, fan-first marketing systems.

Here you'll get to:
• Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns
• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives
• Oversee marketing for WMX's third-party business, driving growth beyond Warner-signed artists
• Develop and launch new D2C properties and platforms that expand WMX's ecommerce footprint and diversify revenue
• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms
• Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable
• Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts

About you:
• You are a senior D2C marketing leader with experience managing teams and complex stakeholder relationships
• You have a strong understanding of how to market to fans across music, culture, and consumer products
• You are comfortable balancing long-term strategy with near-term execution
• You understand how to build systems that scale while still supporting artist-specific nuance
• You are data-informed and results-oriented, without losing sight of creative storytelling
• You have experience working closely with labels, brand partners, or similarly matrixed organizations

We'd love it if you also had:
• 7 - 10 years of experience in a similar role
• Proven success growing third-party or non-core revenue streams
• Experience launching and scaling new digital commerce properties or platforms
• Experience working across global markets and coordinating international campaigns


We're taking our time to review all resumes, and to find the best people for WMG.

This position requires a minimum of 5 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.