Temp - Manager, Digital Marketing

This is a Full Time Job

Temp - Manager, Digital Marketing

A little bit about our team:

300 Entertainment was founded in 2013 as an independent label, was acquired by Warner Music in December 2021. We are now 300 Elektra Entertainment. In under 10 years, 300 has launched careers of Platinum-selling, Grammy-Award winning artists, won multiple awards for marketing and digital campaigns and named one of Fast Company's Best Places to work. At 300 we pride ourselves in taking risks, constantly evolving and being active participants in artist development. Our core values center around being of service to our artists, to each other and to our community.

Your role:

This position is responsible for daily management of the digital marketing strategy for a select roster of 300 Entertainment artists. The Manager will lead digital content development, grassroots digital community building and marketing, the 300 Entertainment ''artist.com network,'' and the development of the artist accounts on relevant applications and sites (Meta, TikTok, YouTube, Snap, Instagram, Twitter, Genius, etc.). The Manager of Digital Marketing is focused on the creation and building of 300's artist communities as they serve as the core of the direct-to-consumer initiatives and future product development. This is a temp role with the opportunity to become full-time.

Here you'll get to:
• Have your hand in a lot of different areas. This job is the intersection of creative, marketing, technology, operations, and production
• Juggle multiple artist projects, and be responsible for all aspects of a music release digitally – you will also be working closely with product managers, our in-house creative design, development and video team, and artist managers to help bring artists' visions to life
• You will work with artists, managers, marketing, and key label executives in order to develop compelling and powerful online marketing strategies
• Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment, media sampling/posting, online voting, viral "send to a friend" initiatives, banner campaigns, consumer surveys, contests, etc.
• Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and fandom
• Responsible to manage the digital release from infancy to legacy
• Participate in brainstorming and implementation of exciting online content and innovative campaigns optimized for each distribution network/channel
• Analyze campaign & streaming data daily and utilize weekly reports to inform artist and internal teams
• Collaborate with the internal marketing and streaming departments
• You will build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
• You will work closely with artists and artist management to ensure requests and expectations are handled thoughtfully and carried out effectively
• Attend and contribute to all related company meetings in connection with assigned projects, and provide the team with timely feedback and follow-up regarding any action items
• Prepare marketing summaries post release
• Travel occasionally
• Note: work hours might differ each day and might vary depending on release schedule
• If you love new challenges daily - this could be the gig for you

About you:
• You are interested in breaking artists online with innovative digital campaigns AND have an interest in new technology. This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue
• You live on social media and discover new music in interesting ways
• You are highly creative, extremely motivated, and love being a part of a team
• Curious to discover new trends and seek out opportunities that will help the artist
• You can strategize