
SVP, Artist & Fan Experiences
Warner Music Group
New York, NYThis was removed by the employer on 9/22/2021 7:31:00 AM PST
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This is a Full Time Job
At Warner Music Group we're all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual's value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.
Consider a career at WMG and be a part of one of the most influential forces in culture today.
A little bit about our team:
The Warner Music Artist & Fan Experiences Group functions as a centralized, in-house creative agency for the Warner Recorded Music roster as well as for third-party artists who need our expertise. This team is responsible for the development of programs to grow 1) fan engagement across digital, social, gaming and emerging platforms, 2) cultural resonance, and 3) revenue and market share for artists. This happens through merchandising, ticketing, subscriptions, content, collaborations, and more. Turning label and artist goals into ''must-have'' experiences for fans.
Warner Music Artist & Fan Experiences is a global team with a simple ethos: put the Artist at the center. Our team is made up of marketers, strategists, graphic designers, and engineers. We are creative and detail-obsessed. Above all, we are music fans - unabashed, enthusiastic music fans. We are passionate champions of our artists, and we work tirelessly to deliver for them every album cycle, every tour, every day.
We are flexible, agile and strategic. Our global sales and marketing teams provide a broad suite of expert commercial and marketing knowledge. We utilize the latest digital marketing technology, develop infrastructure and execute strategy through consumer analytics, email marketing and CRM expertise that turns the artist goals into memorable experiences for fans.
Why this could be your next big break:
The SVP, Artist & Fan Experiences works directly with the artist and their teams to develop their Brand and business in the marketplace. This is an artist marketing role focused on innovation, inspired by music and style trends, and centered on artist rights. As point person, the SVP is driving the marketing strategy and business outcomes supported by the production, sourcing and product development teams. This leader will create cohesive go-to-market plans and experiences that generate fan engagement, earned media and incremental revenue throughout the entire lifecycle of an artist's projects. You will collaborate with the entire Label staff supporting that artist -- Executives, Product Managers, Business Affairs, Marketers, A&R. You will also work closely with the Artist and their representation, Managers, Agents, Lawyers to extend the artists brand into the marketplace with outside brand partnerships, merchandising and content collaborations.
Here you'll get to:
• Leverage Fan and Artist insights to inform brand and business strategy
• Partner with Label executives, Artist(s), Brands, Platforms and Operations to ideate and develop go to market plans
• Lead a team to bring marketing ideas to fruition from conceptualization to launch in coordination with artist, label, partners, production.
• Oversee the creative development and secure approvals from appropriate stakeholders
• Successfully deliver fan-centric experiences that create loyalty between fans and artists
• Understand the impact of programs and communicate value delivered to appropriate stakeholders
• Foster close, positive relationships with artists and artist management