Senior Vice President, Marketing Enablement

This is a Full Time Job

DESCRIPTION:

Job Title: SVP, Marketing Enablement

Your role:

The SVP of Marketing Enablement is responsible for empowering the marketing team with the tools, processes, and resources necessary to develop artists, foster fan relationships, and execute campaigns with maximum efficiency and impact.

Drawing on their extensive marketing experience, the SVP will collaborate with the WMG Technology team to spearhead the development and integration of cutting-edge tools, platforms, and technologies that elevate WMG's marketing capabilities.

This role also includes managing WMG's relationships with third-party marketing service providers, enabling our teams to leverage external expertise for high-volume initiatives and specialized needs.

The SVP will also establish and optimize operational workflows across WMG's global, regional, and local marketing structures, ensuring seamless alignment and efficiency in processes worldwide.

Additionally, they will oversee the marketing technology R&D roadmap, driving innovation in tooling and ensuring WMG stays at the forefront of marketing excellence.

Here you'll get to:

Marketing Enablement and Transformation:

• Build a new Marketing Enablement specialism across WMG, that provides all global, regional and local marketing teams with the right access to data, platforms, third party service providers and workflows.

Tooling:

• Oversee WMG's approach to marketing tooling.
• Complete full marketing tools audit (including cost, use cases and recommendations for improvement), and rationalize our marketing tooling portfolio (eliminate overlapping and non-value add vendors).
• Identify opportunities in our offering and partner with WMG Technology to design, develop, and implement all required marketing tools, platforms, and technologies.

Service Providers:

• Oversee WMG's approach to third-party marketing service providers, ensuring access to specialized expertise and resources.
• Complete full marketing service provider audit (including cost, use cases and recommendations for improvement). Identify gaps in our offering across our local, regional and global teams and deliver a roadmap to rectifying these.
• Negotiate and manage global vendor relationships to optimize service quality and cost-effectiveness.
• Establish guidelines, processes and best practices for utilizing external partners.

Data:

• Partner with Tech in ensuring that our 1st & 3rd party data (product, consumer, and marketing) is effectively utilized to drive insights and inform decision-making.