Senior Manager, Creative Services

This is a Full Time Job

Job Title: Senior Manager, Creative Services (LA)

A little bit about our team:

Creative Services is a global department committed to amplifying our songwriters, catalogs and songs, connecting them to culture and the next generation of fans. We drive engagement and build legacy through creative digital strategy, marketing, content creation, brand partnerships and through the creation of new versions (via covers, samples and more). Creative Services develops and executes campaigns and projects with strategic partners that keeps our songs at the center of culture across all media platforms. We work with hit songwriters and dive deep into our legendary catalog, sharing their incredible stories with the world and providing new opportunities for their songs including new cover creation, interpolations, and sampling.

Your role:

The Senior Manager, based in Los Angeles, is a key member of the Creative Services Marketing Pillar, reporting directly to the Vice President, Creative Services (based in NYC). This individual will work closely with the rest of the global team to develop, manage and implement creative projects that amplify our songwriters and their songs. This role serves as the marketing lead for WCM's US roster of writers and catalogs, and is expected to strategize, develop, and execute marketing campaigns and activations [e.g. IRL and digital creator campaigns, editorial, etc.] from start to finish. This individual will also source and secure new cultural, brand, and strategic partnership opportunities to help expand our writers' profiles and connect their songs to new audiences. We are seeking a hardworking, curious, personable, and creative individual who is excellent at building and maintaining strong relationships, takes initiative and delivers results.

Here you'll get to:
• Strategize, develop, and execute marketing campaigns and activations, based on relevant audience and cultural insights to drive awareness, engagement, and commercial outcomes for our songwriters and catalogs.
• Develop culturally-relevant and impactful strategic/brand partnerships that amplify our songwriters and their songs.
• Work with the full Creative Services team to support wider campaigns and key priorities, aligning on goals and strategic approach.
• Monitor live promotional activations; tracking impact, uplift and efficiency using analytics and listening tools and software - reporting back to the wider team, A&R and talent management and plugging into team project management tools.
• Research new content trends, emerging cultural drivers and creators, making sure our strategy stays ahead of the curve and aligned with a diverse audience from Gen Alpha and Gen-Z to more mature audiences.
• Calculate media value and other value-drivers based on activation performance and uplift, drawing insights from results to strategically inform future outreach, prioritization and workflow.
• Strategically triage priorities and outreach on key factors such as audience demographics, deal-level detail and value proposition.
• Secure new partners (content, strategic/brand, and cultural) to plug our talent and priorities into, focusing on large-reach partners and platforms, culturally-relevant outlets and creators, and more.
• Regularly represent the CS team or the company at a variety of events including gigs, showcases, launches and songwriter meetings, etc. - often occurring outside of work hours.
• Work directly with songwriters and/or their teams (managers, lawyers, estates, archivists, Labels, PR and social media teams, etc.) to identify marketing goals, establish plans, and execute with an aligned approach, keeping stakeholders informed along the way.
• Contribute ideas and creative strategies to wider team brainstorming sessions, across frontline, catalog and editorial moments, and formulate them into pitch assets in-line with CS approach to servicing songwriters and their songs.
• Complete research-based tasks including rights checking, top works lists, digital stock-takes and other administrative tasks to inform strategic planning and prioritization.
• Analyze performance data, streaming trends, sync activity, cultural momentum to identify focus catalogs.
• Participate in cross-functional coordination between CS pillars (marketing, digital optimization, IP dev, special projects, samples) to execute across limited resources.

About you:
• 5-7 years of music industry, tech, marketing or partnerships experience
• Tech-savvy with an in-depth understanding of how technology can help us achieve our organization's goals.
• Understanding of sync, streaming, and modern music consumption trends
• Ability to produce high-quality work on-time and operate with flexibility in a fast-paced environment.
• A pro-active approach, ''can-do'' attitude, committed to navigating challenges and ultimately finding a solution and delivering results.
• Ability to design high-quality decks and visual materials using presentation platforms, such as Canva or Google Slides.
• Excellent stakeholder management, collaboration, and written and oral communication skills across internal teams (incl. A&R, Sync, Catalog, Legal, Admin and broader WMG) and external teams (incl. management, estates, and external labels).
• Excellent project management skills, with a track record of successfully delivering results while managing complex operations with multiple stakeholders and priorities.

Analytical & Strategic Thinking:
• Ability to analyze data and gather key insights to inform campaign strategy, as well as to summarize campaign performance (via reporting) and shape future campaign strategy.
• Experience in data-driven decision-making using streaming, social, sync, and market intelligence.
• Ability to strategically prioritize (and re-prioritize) based on evolving business needs, industry landscape, and resourcing/operational constraints.

Proficient in:
• Culturally relevant strategies and tactics that drive music consumption
• Google Sheets/Excel for data tracking, analytics and insights
• Digital media landscape and platform-to-platform nuances, including content types, sizing and general best practices.

We'd love it if you also had:
• Understanding of music publishing
• Deep understanding of music marketing across digital, social, partnerships, and traditional channels.
• Interest in what drives culture, new music technologies, platforms and tools
• Basic skills in video editing and softwares e.g. CapCut, Edits, Canva
• Familiarity with project management tools (e.g. Airtable, Monday.com)
• Experience incorporating AI tools into daily workflow
• Familiarity with music and media analytics platforms (Chartmetric, Luminate, Cobrand).
• Ability to design high-quality decks and visual materials using presentation platforms, such as Canva or Google Slides.

About us:

[more...]