Senior Director, Metaverse Development
Warner Music Group
New York, NYThis was removed by the employer on 10/26/2022 6:31:00 AM PST
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Full Time Job
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.
Senior Director, Metaverse Development
A little bit about our team:
New Business & Ventures is responsible for developing strategic initiatives and executing partnerships, content license deals, digital experience development, and investments to grow WMG's distribution network and revenue beyond core music streaming by engaging music fans in scaled, culturally relevant digital platforms and communities through social and gaming use cases as well as immersive experiences. The team's global mandate places it in the intersection of the rapidly evolving global digital media and consumer technology landscape, and as such, the team is charged with experimenting with emerging technologies and overseeing WMG's relationships and initiatives within the startup ecosystem.
Given its broad strategic objectives, New Business & Ventures works closely with teams across WMG's various businesses, including record labels (such as Atlantic Records and Warner Records), international affiliates, internal distribution and artists services teams and WMG's publishing arm, Warner Chappell.
Why this could be your next big break:
Based in New York, this position is responsible for leading WMG's metaverse strategy, including the development, co-funding, and project management of music entertainment experiences in metaverse and gaming. Projects will incorporate innovative deal structures focused on immersive experiences and strategic content integration. The ideal candidate for the role will have experience at a game developer, studio or metaverse platform and a mature understanding of content licensing, and the global digital media landscape.
Here you'll get to:
• Conduct business research and analysis and provide actionable insights for leadership to support decision-making.
• Lead cross-functional teams to drive strategy and company-wide initiatives in gaming and the metaverse.
• Manage complex co-development opportunities from sourcing partners and targets to negotiating deal terms.
• Partner closely with design and development studios to create, plan, and execute metaverse and gaming project roadmaps, building interactive experiences for users and music fans and iterating over design and game-loop concepts.
• Develop go-to-market (GTM) strategies and marketing plans for metaverse games and metaverse brands.
• Lead execution of marketing, audience acquisition, influencer campaigns, and cob3mmunity management strategies, including by working directly with internal teams on utilizing ad credits in digital and social media marketing campaigns, working with label, corporate and influencer marketing, and public relations teams.
• Direct development priorities, spanning each project's initiation through its development and launch, maintaining responsibility for all required resources to realize projects on-time, and within scope and budget.
• Plan content releases and develop success metrics and project KPIs and prioritize and track development milestones and guide day-to-day project management.
• Communicate project visions to internal executive teams and operate effectively with external partners on business and operational issues.
• Identify and deliver on opportunities for new strategic development partnerships in the digital media ecosystem, staying abreast of emerging Web3, Metaverse, AR, VR, and other gaming industry news, trends, and methodologies.
About you:
• Hold a strong knowledge of the gaming ecosystem and interest in metaverse and blockchain concepts with a strong network.
• Experienced in developing a well-scoped project and content programming roadmap and comfortable working with a variety of stakeholders from business leaders to creatives to M&A executives.
• Able to negotiate complex deal terms.
• Held a senior level position at a games developer or studio and understand building out marketing and audience strategies.
• Self-motivated, organized, and proactive, with capacity to prioritize multiple projects at a time.
• 10+ years of relevant work experience.
It would be music to our ears if you also had:
• An ability to effectively network, build, and manage relationships with partners.
• Coding ability or fluency with game engines to clearly communicate with studio, design and/or developer teams.
• A strong understanding of music licensing and content development agreements.
• Established record in applying innovative approaches and structures to deal making.
• Excellent analytical ability, written communication, and interpersonal skills.
With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics and Warner Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.
For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WMX (Warner Music Experience) – the pioneering distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Love this job and want to apply?
Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
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