Senior Creative Director, Imgn
Warner Music Group
New York, NYThis was removed by the employer on 2/2/2023 7:30:00 AM PST
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Full Time Job
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
A little bit about our team:
IMGN Media, a Warner Music Group Company, is a tech-driven media organization specialized in producing and programming social content for Gen Z audiences. IMGN owns & operates a portfolio of media brands in gaming, entertainment, ASMR and more, with an overall reach of over 50 million followers. IMGN is home to Daquan, TryHard, So Satisfying & more highly engaging channels.
Your role
The Senior Creative Director creates audience-first, compelling ideas, and content programs across platforms Gen Z loves: TikTok, Instagram, Twitch, Snapchat, YouTube as well as emerging platforms. We pride ourselves on our innovative, diverse, and irreverent point of view.
We are looking for a seasoned creative leader to help lead our team of creative producers and designers in creative invention for our clients and pitches.
Here you'll get to:
• Provide oversight on content strategy, design, creative and execution alongside our Brand Partnership team, reporting to and working closely with our Chief Strategy Officer.
• Pioneer new ways for brands to engage and reach audiences in social and other spaces.
• Oversee management of client brand channels, high-performing social ad creative, and innovative influencer campaigns.
• Lead the way on emerging platforms (Discord/Metaverse/Roblox).
• Help develop high level creative strategies for pitches.
• Work with the team to concept, develop and pitch big ideas; constantly setting the bar on creative concepts and campaigns as we continue to grow and develop
About you:
• Be social savvy - know TikTok, Insta and Snapchat - be curious!
• 7-10 years of experience in a creative marketing role at creative agencies, brands, or social first publisher (preferably combination), focused on social media
• Experience taking projects from concept through activation
• Strong art direction and brand strategy experience
• Deep understanding of storytelling across varied social formats
• Very organized, able to manage a ton of things simultaneously
• Collaborative, passionate and skilled mentor and team leader
• A love of pop culture, from music to movies to film to games
• A deep passion for Internet culture - memes, trends, platforms, and influencers
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Hybrid
Job Posting Range
$110,000 to $120,000 Annually
Job Posting Ranges are included for NYC based and 100% remote roles where talent can be located in NYC. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
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