Senior Coordinator, Artist Brand Management

This is a Full Time Job


Job Title: Sr. Coordinator, Artist Brand Management
A little bit about our team:
The Artist Brand Management team is redefining catalog marketing. Our mission is to transform legendary artists and timeless music into living, breathing brands that matter right now - not just for their core fans, but new audiences discovering them every day on their preferred streaming platforms, socials, and beyond.
Your role:
As Sr. Coordinator, Artist Brand Management, you will be a part of a dynamic team responsible for developing and executing long-term artist brand strategies that position iconic artists in fresh, culturally relevant ways. This is about narrative building. You will partner across Creative, Social, Earned Media, and Commercial teams to turn data-driven insights into ideas that drive sustained streaming growth, artist affinity, and attribution.
Here you'll get to:
• Assist in the ideation, planning, and execution of comprehensive marketing campaigns for a roster of active artists, covering both physical and digital releases.
• Work closely with Creative, Earned Media, Social, and Commercial teams to ensure brand alignment and consistent positioning across all global activations.
• Analyze streaming data and audience KPIs to identify trends and benchmarks, sharing actionable insights to iterate on creative strategy and planning.
• Manage release schedules, artist calendars, and databases, while leading all aspects of general office duties and administrative tasks.
• Manage relationships with internal and external creative agencies to produce purposeful, high-impact content that aligns with the artist's narrative.
• Serve as a brand guardian to ensure all visuals and communications reflect the artist's legacy and voice, while maintaining professional relationships with management and estates.
• Identify opportunities for "always-on" engagement through cultural trends and storytelling, contributing ideas that challenge traditional marketing mindsets.
• Manage budgets and purchase orders, acting as the primary liaison for finance and vendors to ensure all activations are accurately accounted for and paid.
• Coordinate with Research & Analysis teams to gather audience insights and assist in creating high-quality project presentation decks via Canva, G Suite, and Microsoft Office.
• Supervise promotional inventory, coordinate event logistics (including ticket buys and artist appearances), and manage the intern selection process.
• Coordinate and partner with select artist management camps within the team's roster across all areas of marketing.
About you:
• A storyteller and strategist who is passionate about how timeless artists can connect with modern audiences
• Adept with data, research, insights, and measurement tools, able to read dashboards and spot growth opportunities
• Audience and consumer obsessed with a deep understanding of segmentation behaviors, affinities, watch-outs
• Deeply connected to music culture, social media, and fan communities
• Organized, proactive, and skilled at balancing multiple projects in motion
• A strong communicator who thrives in a fast-paced, collaborative, and creative environment


We're taking our time to review all resumes, and to find the best people for WMG.


This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.