PR & Digital Communications Manager

This is a Full Time Job

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Manager, Communications & Digital Promo

Reports To: VP, Marketing & Artist Strategy, Warner Music Latina

Department: PR & Communications

Location: Miami, FL

A little bit about our team:

Warner Music Latina's Communications and PR team is responsible for elevating the company's internal and external brand and reputation through dynamic storytelling and activations. We proactively pitch and place stories and feature pieces, manage press inquiries, write internal and external announcements, prepare executive remarks, host internal and external events, and much more. We are a small but mighty team who are dedicated to amplifying and articulating the great work the company has accomplished. And of course, we share a passion for the music artists, songwriters, and labels we support.

Your role:

Based out of Miami, this role reports directly to the VP, Marketing & Artist Strategy for Warner Music Latina. In this role, you will be responsible for defining and executing innovative communication strategies that leverage both traditional media and digital channels to promote our artists and the WMG brand. You will be a key player in shaping artist branding, messaging, and media campaigns for new releases by blending traditional communications principles with digital, disruptive tactics.

Here you'll get to:

Strategy and Planning
• Develop and implement comprehensive, integrated communication strategies and campaigns that combine press outreach with digital content.
• Lead strategic and executive management of Warner Music's public relations and media channels.
• Prepare and implement comprehensive promotional plans for artists and projects.
• Develop new, non-traditional methods of artist promotion to increase presence and fan engagement.
• Develop innovative, audience-first narratives that go beyond traditional press to spark conversation, build fandom, and drive engagement, while integrating a marketing-oriented approach.

Execution and Outreach
• Build and maintain relationships with both traditional and digital media, including podcasts, web platforms, and social media accounts, to secure prime promotional opportunities.
• Proactively pitch and place stories and feature pieces for our artists and the company brand across a full range of outlets, including digital, print, podcasts, TV, and social platforms.
• Drive artist exposure by delivering compelling pitches and building valuable media relationships.
• Provide strategic support for brand marketing, including executive and employee press.
• Serve as the primary point of contact between Warner Music Latina and external PR agencies, ensuring consistent messaging and quality of execution.
• Monitor and leverage cultural trends, viral moments, and Gen Z-driven conversations to keep artists at the center of relevant narratives.

Collaboration
• Collaborate with Marketing, A&R, and artist teams to develop engaging content and opportunities that increase visibility for new releases.
• Support and collaborate with Project Managers in the marketing strategies for their artists.
• Collaborate with finance teams to assist in budget planning and expense management related to communication and promotion activities.

Administrative and Reporting
• Create and distribute reports highlighting artist achievements and campaign performance, using data and insights to inform future strategies.
• Represent the organization at events and awards ceremonies, ensuring a strong presence and positive brand representation.
• Track and report on media coverage, sentiment, and campaign results to measure success and inform future strategies.

About you:
• 4+ years of relevant experience in digital communications, social media management, or public relations.
• Proven ability to manage multiple projects and prioritize time effectively.
• Expertise in influencer marketing and innovative digital promotion strategies.
• A deep and current understanding of major social networks and platforms (e.g., Instagram, TikTok, YouTube, Twitch, Discord, Reddit, Snapchat, Kick, Pinterest, etc.).
• Excellent written and verbal communication skills.
• A collaborative spirit with the ability to confidently engage with artists, management, staff, and partners.
• The ability to work autonomously and deliver results.
• A passion for music and a desire to redefine what it means to be a musi

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