Marketing Manager, Emerging Markets

Full Time Job
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.





Marketing Manager, Emerging Markets

A little bit about our team:

The Emerging Markets Marketing team is responsible for strategically developing the international careers of our artists from the diverse region and helping grow Warner Music's frontline label artists throughout the Emerging Markets themselves. We work closely with artist teams, domestic marketing teams, and our international affiliates to bring artists to the global music stage.

Your role:

You will work closely with the Head of Marketing, collaborating with our evolving roster of artists to deliver cutting edge international strategy and campaigns.

Here you'll get to:
• Manage the international strategy for artists across the Emerging Markets roster
• Work closely with local and international A&R teams on global release strategy for Emerging Markets artists
• Work with artist management and affiliates to instigate, coordinate and approve all international press and promotion
• Develop relationships with partners to help support Emerging Markets artists across the US
• Execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
• Support new marketing strategies and initiatives to be rolled out across the wider Emerging Markets team including, but not limited to, fan acquisition, advertising, and content creation
• Support and contribute to development of the Emerging Markets regional label, OUT OF ORDER
• Participate in brainstorming and implementation of exciting content and innovative campaigns for Emerging Market artists, bringing fresh ideas to the artist development process
• Work with the Emerging Markets team to supply global affiliates with all marketing tools for domestic releases
• Work with frontline labels and affiliates to help support and develop their artists throughout the Emerging Markets
• Develop and have working knowledge of data from industry standard platforms (i.e., Soundscan, Mediabase, Music Connect, etc.), internal data systems (WMG exclusive platforms such as ISAAC and Opus), third-party analytics (Spotify analytics, Google trends, etc.), social media landscape and global platforms and trends, and how we can use them all to effectively build an artist's career – locally and globally
• Analyze global campaign & streaming data
• Research consumer and market trends
• Build a global network of friends and colleagues

About you:
• You love learning about different cultures and are interested in the global music business
• You have a passion for music and tech - we know you're at you're best when you're doing what you love!
• You have amazing organizational abilities and are insanely detail-oriented
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything, and open to take on anything
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starter

We'd love it if you also had:
• Music marketing experience
• Working knowledge of interactive technologies and communication tools including email, social media, and viral marketing techniques (Facebook, Twitter, Instagram, YouTube, SoundCloud, Snapchat, etc.)
• Experience and knowledge of streaming platforms
• Some experience with Photoshop, social media publishing tools and video editing







Love this job and want to apply?

Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

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