Marketing & Label Services Manager

This is a Full Time Job

Your role:

ADA or equivalent experience is seeking a strategic marketer. The candidate should have expertise in digital and traditional marketing strategy. This role is for Marketing and Label Services Lead. In this role, the Manager of Marketing and Label Solutions develops and leads all aspects of innovative marketing campaigns. These campaigns serve a diverse roster of independent artists and distributed label clients. This role sits at the intersection of creative storytelling and data-driven growth. You will collaborate with our distributed label teams, and internal team of experts to build cultural moments, maximize streaming consumption, and grow global fanbases. The position will manage a roster of projects and support our core distributed label partners. It will help amplify their promotional efforts and develop strategies to grow our business. The Marketing and Label Coordination Manager will be both creatively-minded and skilled with data, serving as experts in industry standards digital marketing music.

Here you'll get to:
• Campaign Strategy & Execution: Lead and collaborate on creative digital rollout campaigns for ADA label partners to drive music streams, video views, user-generated content (UGC), and overall fan acquisition.
• Artist Branding: Partner with artists and labels to build compelling social narratives and content strategies that elevate their brands and spark cultural conversation.
• Paid Media Strategy: Plan, execute, and optimize paid media budgets and digital advertising campaigns across social and streaming platforms to maximize return on ad spend (ROAS) and target key audiences.
• Budget & Vendor Management: Craft, commission, and manage budgets for Label Services releases across content creation, influencer marketing, AR, and custom web development.
• Marketing Partnerships: Develop and maintain strong partnerships with digital platforms, third-party marketing agencies, content creators, and influencers.
• Data & Analytics: Monitor campaign performance in real-time, track short-form UGC trends, and deliver post-mortem analyses to measure effectiveness and optimize streaming consumption.
• Community & Platform Optimization: Oversee the development and growth of artist communities and digital properties across YouTube, TikTok, Meta, Discord, microsites & more.
• Cross-Functional Collaboration: Align with internal Commerce, Label Management, Publicity, and Sync teams to build cohesive, synchronized marketing campaigns.
• Industry Expertise: Maintain expert knowledge of social platforms, product updates, and emerging digital tools to define and achieve audience growth goals.
• ADA Brand Presence: Conceive and manage the strategy and execution for ADA's own branded social media accounts.
• Ad-Hoc Support: Provide general department support and assist with broader company initiatives, cross-functional tasks, and special projects as needed.

About you:
• Experience: 3+ years in music industry digital/social marketing, with a consistent track record in paid media, viral marketing, and managing an artist roster with multiple projects simultaneously.
• Platform Expertise: Deep understanding of interactive technologies, website/CRM (Email/SMS) strategy, and major social platforms including TikTok, Meta (FB/IG/WhatsApp/Threads), YouTube, Discord, Snapchat, X, Pinterest, and Twitch.
• Trend Savvy: Passionate about fan-focused digital strategies with a strong pulse on cultural and social trends, particularly among Gen Z and Gen Alpha consumers.
• Data & Strategy: Strong background in accomplishing day-to-day digital strategies, with the ability to analyze data, extract insights, and communicate trends effectively.
• Execution & Approach: An outgoing, collaborative problem solver who excels under tight deadlines, moves projects forward with limited assets, and thrives in a fast-paced team environment.
• Communication Skills: Outstanding organizational skills, confident leading team and client meetings, and a strong vision for social media content strategy.
• Education: Bachelor's degree or equivalent preferred.

We'd love it if you also had:
• Hands-on digital advertising experience
• Agency experience
• Experience running or developing online fan accounts for artists to generate UGC.
• Interest or experience in gaming and streamers
• Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut)
• Familiarity with file sharing applications, rippers, converters, encoders, etc
• Experience using project management software (eg Airtable or Asana)