Marketing & Editorial Director, Country Music

This is a Freelance Job

WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

Here at WMX (Warner Music Experience), we make artists' voices louder, brands' visions brighter and fans more engaged than ever before. We're building business opportunities by creating moments that matter and staying one step ahead of culture. This specific role sits under our Content & Media division, which is committed to connecting artists with breakthrough content strategies that activate fans & move the cultural needle through our global audience scale & award-winning premium content.

Your role:

You'll be an instrumental part of building the digital component of a country music-focused lifestyle brand, ensuring flawless execution of the strategy across social media, website, email and SMS touchpoints.

Specific responsibilities will include:
• Overseeing social media execution for the brand, with a particular focus on TikTok and Instagram.
• Working in partnership with our country music labels and brand social media manager to identify opportunities to work with our artists across our digital channels.
• Working in partnership with our sales & production teams to help craft campaigns for brands/advertisers that are authentic to our audience and voice.
• Ensuring successful campaign delivery with brand partners, hitting established KPI's/goals and synthesizing data into succinct stories for campaign wrap-ups.
• Keeping your finger on the pulse of what's trending in the broader country music landscape so that our content can holistically reflect what fans of the genre care about and love to engage with.
• Updating website editorial content and building publisher relationships, staying consistent with the overall tone & voice of the brand.
• Maintaining and driving brand 1st party CRM