Marketing and Branding Manager, E-Commerce

This is a Full Time Job

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Job Title: Marketing and Branding Manager, E-commerce

A little bit about our team:

IMGN is a tech-media company that specializes in producing and programming social content for Gen Z audiences. In the past few years, IMGN has developed a separate E-commerce division dedicated to building owned products and brands, outside of its social portfolio. This unique division of the company invites an entrepreneurial team that is looking to be a part of ideation, cultivation, and execution of E-commerce CPG brands.

Most recently, the E-commerce division has launched a baby apparel brand, built from start to finish in-house. The brand was created entirely by the E-commerce department head whose experiences as a mother drive the brand story and mission. We are looking for an experienced E-commerce marketing manager to lead the growth initiatives needed for brand development.

This role will have enormous growth potential, as the chosen candidate will be poised to become the head of marketing for E-commerce as a whole- responsible for fostering and growing the division/infrastructure, as well as acting as a chief decision-maker for applicable branding strategies.

Here you'll get to:

Existing Brand:
• Work with the Department Head to advance brand positioning, messaging, and brand architecture.
• Help set marketing objectives, strategies, messaging, and work plans to align with business goals and advance our brand in the market.
• Continually research the competition to effectively position our branding strategy and products in the marketplace.
• Build an expert understanding of our product set and how it can be best marketed through visual assets like photography, video, and social content.
• Work with the department head to influence the product roadmap and go-to-market plans for new assortment launches.
• Plan and execute campaigns using channels including email, organic and paid social, SEO, demand generation content, and sales materials.
• Be a hands-on driver of strategy execution including writing and creative direction, while overseeing campaign deployment and performance tracking.
• Direct outside agencies and independent creative resources as necessary to produce high-leverage marketing content, managing all stages of the workflow.
• Work internally and with partners to develop and drive technology solutions including features and functionality improvements for our DTC sites.
• Manage marketing budgets in partnership with finance to ensure we reach our targeted goals and maximize performance, while also thinking creatively about growth opportunities.

Horizon Projects:
• Contribute to regular discussions regarding new opportunities and market white space (with an emphasis on branding capability).
• Provide feedback from a competitive perspective on the feasibility of the new product and/or branding ideas.
• Create budgetary and execution strategies for proposed new businesses.

About you:
• Bachelor's degree with a marketing emphasis, or other relevant fields of study
• 3-5 years developing and growing E-commerce brands (