Manager, Paid Media Marketing

This is a Full Time Job

Manager, Paid Media Marketing
Job Description:

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of more than 1.4 million musical compositions spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to WEA (Warner-Elektra-Atlantic), the pioneering distribution and marketing network, and ADA, the independent artist and label services company, as well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.

We currently have a fantastic opportunity to join our innovative and highly sought-after Global Catalog team.

Title: Manager, Paid Media Marketing

A little bit about our team:

Rhino Entertainment is the catalog division of Warner Music Group, responsible for product development and marketing for Warner's vast, eclectic roster of iconic artists, labels, albums, and songs. The Manager, Paid Media Marketing role will be part of the U.S. marketing department which oversees marketing, PR, and promotion.

Why this could be your next big break:

The role of Manager, Paid Media Marketing will act as an in-house specialist to develop, execute, analyze, and report paid media marketing campaigns for our artists and releases. This person will liaise and strategize with all relevant media agencies and platforms for optimum content placement to drive revenue and engagement.

Here you'll get to:
• You will work closely and collaboratively with US marketing leads and the commerce team to develop media strategies that support the respective goals and reach for artist and genre campaigns.
• You will advise on budget optimizations and efficiencies to help reach artist KPIs and performance goals.
• You will strategize for optimum content placement by channel, media opportunity, content type and copy type.
• You will collect performance data, conduct in-depth analyses, and make recommendations based on data driven conclusions.
• You will liaise with outside media agencies to execute digital and traditional campaigns as needed, building and maintaining relationships with key account contacts.
• You will oversee the buildout of all paid media assets (programmatic, print, OOH, TV, radio, etc).
• You will build and maintain a Catalog Global Priority System (CGPS) monthly content map based on release schedule, holidays, or other specific timeframes detailing content placement, channel type, budget allocation, and KPIs/benchmarks.
• You will maintain a high level of knowledge of key competitors, best practices and new paid media tools.
• You will create and maintain a constant feedback loop via weekly updates and monthly reporting documents to US Marketing and Commerce.
• You will identify and create custom audience groups with 1st party data and website audience lists.
• You will design, implement and report on A/B tests to drive incremental improvements across all KPIs.
• You will understand a unified media strategy across email, organic & paid social, SEO, SEM, referral programs, retail product messaging, direct mail and other offline channels.

Rockstar candidates will be able to:
• You have 5+ years professional experience in digital and traditional paid media planning, with agency and/or music industry experience preferred.
• You have a Bachelor's Degree with focus on marketing, communication