Manager, Fan Engagement Urban Music

This is a Full Time Job

Manager, Fan Engagement – Urban Music (Digital Marketing/Social Media)

Job Description:

At Warner Music Group we're all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual's value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.

Consider a career at WMG and be a part of one of the most influential forces in culture today.

Job Title:

Manager, Fan Engagement – Urban Music (Digital Marketing/Social Media)

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. Our extraordinary roster of new and established recording artists is unparalleled, and our collective influence on music culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of major artists.

The mission of the Fan Engagement department (should you choose to accept it) is to acquire, engage, and retain fans across our digital ecosystems. We approach Digital Marketing in a fan-first, content-driven way and act as a 'creative agency' within the label. The team is responsible for any digital property that speaks directly to fans: social media, websites, email/CRM, mobile apps, and emerging technologies. Using content and creative marketing strategies, the Fan Engagement team keeps fans deeply connected to and invested in our artists.

Why this could be your next big break:

Do you have killer social media skills, a passion for content, and a deep knowledge of all things digital? Are you deep into urban music culture and artists? Can you take a campaign strategy from an idea on a whiteboard to a fully executed plan? Are digital best practices your best friend? Do you have a track record of delivering compelling, fan-centric digital marketing campaigns and an unmatched drive for creative excellence? Can you balance originality with the need to meet deadlines and bring to life a music artist's vision?

Then WR is the place for you!

WR is seeking an experienced and talented Fan Engagement manager to join our team. This role will strategize and execute compelling, artist-specific campaigns across all consumer-facing online touchpoints (websites, email, social media platforms, etc). They will have a high degree of visibility across all company departments, artists, managers, and platform partners. They will manage timelines, budgets, content, influencers, and goals across a roster of 15-20 artists. Clear communication, excellent project management skills, and the ability to multi-task is a must!

Here you'll get to:
• Oversee the day-to-day social media, website, and email accounts for a designated roster of WR artists
• Develop, launch, and analyze digital campaigns for WR artists, from inception through post-launch/sustain
• Manage goals, strategy, and budget for each artist
• Work closely and collaboratively with management and internal departments to champion social-first ideas, develop editorial calendars, and execute integrated global activations
• Develop and execute paid advertising campaigns
• Collaborate with internal teams, including Commercial Sales, Marketing, Brand Licensing, Video Creation, and Publicity
• Develop goals and performance metrics for campaigns, partnering with Analytics teams to derive insights abou