Manager, Digital Marketing

This is a Full Time Job

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Job Title: Manager, Digital Marketing

A little bit about our team:

The Digital Marketing team at Elektra Entertainment is responsible for all digital marketing and direct to consumer initiatives for all of the artists (alternative, rock and pop) on the Elektra, Fueled By Ramen, and Roadrunner Records rosters. They build online and mobile fan communities, with an eye towards evolving the way that fans engage with their favorite artists and the way potential fans come to discover an artist. They create and market content through short form content, the official artist website, email and text marketing, social media marketing and digital activations products for the artist superfans.

Your role:

This position is responsible for daily management of the digital marketing strategy for a select roster of Elektra/Fueled By Ramen/Roadrunner artists. You will manage digital content development, grassroots digital community building and marketing, the Elektra ''artist.com network,'' and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube (Including Shorts), Instagram (including Reels), Facebook, Genius, etc.). The Manager of Digital Marketing is focused on the creation and building of Elektra's artist communities as they serve as the core of the direct-to-consumer initiatives and future product development.

Here you'll get to:
• Create short form content strategies for your roster of artists, schedule and coordinate regular content shoots with artists and create a strategic plan for the rollout of content.
• Develop relationships with influencers and various relevant TikTok/Shorts/Reels accounts for content seeding.
• Work with artists, managers and key label executives in order to develop compelling and powerful online marketing strategies for artists on Elektra and the label's associated labels, including the creation and maintenance of artists' official websites
• Construct community/fan-building initiatives. Examples of online involvement include: direct fan engagement via social media, unique data collection activations, Spotify API-powered games and 'connect to unlock' campaigns, "send to a friend" initiatives, contests, etc.
• Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries) for artist websites and online fan clubs
• Provide content ideas for websites, contests, min