Manager, Digital Marketing

Full Time Job
Manager, Digital Marketing (300)

Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Manager, Digital Marketing

A little bit about our team:

300 Entertainment was founded in 2013 as an independent label, was acquired by Warner Music in December 2021. We are now 300 Elektra Entertainment. In under 10 years, 300 has launched careers of Platinum-selling, Grammy-Award winning artists, won multiple awards for marketing and digital campaigns and named one of Fast Company's Best Places to work. At 300 we pride ourselves in taking risks, constantly evolving and being active participants in artist development. Our core values center around being of service to our artists, to each other and to our community.

Your role:

This position is responsible for daily management of the digital marketing strategy for a select roster of 300 Entertainment artists. The Manager will manage digital content development, grassroots digital community building and marketing, the 300 Entertainment ''artist.com network,'' and the development of the artist accounts on relevant applications and sites (TikTok, Snap, Instagram, Genius, etc.). The Manager of Digital Marketing is focused on the creation and building of 300's artist communities as they serve as the core of the direct-to-consumer initiatives and future product development.

Here you'll get to:
• This job is the intersection of?creative, marketing, technology, operations, and production; you will have your hand in a lot of different areas.?
• You must be detail-oriented and able to multi-task, as you will be juggling multiple artist projects, and be responsible for all aspects of a music release digitally – you will also be working closely with product managers, our in-house creative design, development and video team, and artist managers to help bring artists' visions to life.
• The ideal candidate is interested in breaking artists online with innovative digital campaigns AND has an interest in new technology. This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue.
• You live on social media and discover new music in interesting ways.
• You MUST be highly creative, extremely motivated, and love being a part of a team.
• If you love new challenges daily - this could be the gig for you.

About you:
• You will work with artists, managers, marketing, and key label executives in order to develop compelling and powerful online marketing strategies
• Coordinate with internal teams and 3rd party designers / developers to produce all assets for a digital release - links, banners, social skins, landing pages, CRM blasts, artist websites, apps, interactive games, and experiences
• Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment, media sampling/posting, online voting, viral "send to a friend" initiatives, banner campaigns, consumer surveys, contests, etc.
• Provide text and content ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online
• Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and community
• Responsible to manage the digital release from infancy to legacy
• Participate in brainstorming and implementation of exciting online content and innovative campaigns optimized for each distribution network/channel
• Analyze campaign & streaming data and create weekly marketing summaries and reports
• Collaborate with the internal marketing and streaming Departments
• Execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
• You will build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
• Providing curiosity and enthusiasm in discovery of new platforms and new technologies
• You will work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
• Attend and contribute to all related company meetings in connection with assigned projects, and provide the team with timely feedback and follow-up regarding any action items
• You will assist in the creation of artist editorial calendars and publishing schedules for releases
• Prepare bi-weekly online marketing summaries

We'd love it if you also had:
• You have a passion for music and tech - we know you're at you're best when you're doing what you love. We are looking for a Rockstar candidate that LOVES the internet, technology, socials, and music
• You have AMAZING organizational abilities
• You can?multitask and prioritize
• You can?manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything, and open to take on anything
• You are insanely?detail-oriented
• You are excellent at?listening, interpreting, and?communicating
• You are creative
• You are a?self-starter
• You are curious and ask questions

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways

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