
Manager, Digital Marketing
Warner Music Group
New York, NYThis was removed by the employer on 2/24/2021 11:30:00 AM PST
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This is a Full Time Job
Manager, Digital Marketing
Job Description:
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of more than 1.4 million musical compositions spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to WEA (Warner-Elektra-Atlantic), the pioneering distribution and marketing network, and ADA, the independent artist and label services company, as well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.
We currently have a fantastic opportunity to join our innovative and highly sought-after Digital Marketing team at Atlantic Records.
Job Title: Manager, Digital Marketing (LA or NY)
A little bit about our team:
The Digital team at Atlantic Records is?a full-service, agency-like?marketing?team, dedicated to building artist careers through the intersection of music and technology. We are?responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career.? Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products.??We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups. ?
Why this could be your next big break:
This job is the intersection of?creative, marketing, technology, content creation and production; you will have your hand in every aspect of an artist's digital strategy! You must be detail-oriented and able to multi-task, as you will be juggling multiple artist projects, and be responsible for all aspects of a music release digitally – you will also be working closely with product managers, our in-house creative design, development and video team, and artist managers to help bring artists' visions to life.
The ideal candidate is interested in breaking artists online with innovative digital campaigns AND has an interest in new technology. This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue. They live on social media, lifestyle blogs, and discovers new music in interesting ways. You MUST be highly creative, extremely motivated, and loves being a part of a team.
Here you'll get to:
• You will work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies
• You will assist in brainstorming and implementing exciting new online content (working with creators and influencers) optimized for each distribution network/channel
• You will coordinate with internal teams and 3rd party designers / developers to produce all assets for a digital release
• You will brainstorm, budget, and execute effective online advertising campaigns for artists, creating a strong presence in the desired target market and community
• You will build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
• You will work closely with artists an