
Lead, Ecommerce Site Merchandising
Warner Music Group
New York (Manhattan), NYThis is a Full Time Job
Your role:
As an eCommerce Site Merchandising Manager you will be a key part of our global business, positioned within our Global Commercial Operations department. eCommerce Site Merchandising is responsible for daily operations of artists' webstores, delivering product campaigns and site promotions.
Here you'll get to:
Ecommerce Store Setup and Maintenance
• Manage the configuration and setup of our ecommerce experience to ensure accuracy of product listings, pricing, promotions, and product availability.
• Update and maintain store content such as the product catalog (price, descriptions, imagery, and other attributes), store banners, site navigation and FAQs.
• Manage site content, promotions and on site campaigns to improve customer experience, drive sales and increase conversion,
• Perform thorough testing / QA for store and production launches, including links, banners, and promotions are functioning as expected.
• Monitor and maintain high quality customer experience after store launches and optimize assortment and presentation across a campaign lifecycle.
• Work with the technical team to implement changes and enhancements and to identify areas for improvement, ensuring optimal functionality, user experience, and site performance.
Product Presentation
• Partner with the brand management team to:
• Curate the homepage and organize product categories and collections for an optimized navigation
• Ensure that the product descriptions provide accurate and comprehensive information that addresses customer questions and concerns. They should also be crafted with SEO best practices in mind.
• Execute visual merchandising strategies to showcase new releases, featured products and promotions effectively.
• Optimize product sorting and filtering options to enhance customer browsing and search experiences.
• Leverage data and insights to optimize presentation to drive sales and partner with brand managers and label to drive ongoing improvements and measure sales impacts.
Campaign Execution
• Collaborate with the Brand Management and Physical Music teams to understand the goals, objectives, and messaging for new releases, campaigns, and promotions and product releases.
• Recommend and consult on site merchandising tactics based on data, analytics and shopper insights.
• Define site merchandising plans and run projects to launch key artists store campaigns.
• Develop reporting and insights related to campaign execution and recommend updates to site merchandising to drive sales across an album or merch campaign.
• Develop and execute timed launch of the campaign according to the predetermined plan and schedule, ensuring all elements are delivered with quality and consistency.
Inventory Management
• Work with the merchandising / store management and warehouse inventory management teams to:
• Ensure accurate product availability and stock levels on the ecommerce platforms
• Manage consumer experience to highlight in-stock inventory and partner with Brand Managers and Label teams to replenish assortments as appropriate.
• Assist in setting inventory thresholds and safety stock levels based on sales goals, data and insights from past campaigns.
• Synchronize inventory updates with pre-order releases, monitor order processing to maintain inventory levels and reduce risk of overselling or producing stale inventory.
• Monitor inventory levels to ID underperforming product and suggest options to Brand Managers and Labels to reduce excess inventory / storage costs.
Leverage data and analytics to measure site and product performance and drive continuous improvement in sales and customer experience
• Continuously monitor and track weekly sales on new album releases to ensure chart numbers are accurate while identifying any sales discrepancies.
• Use our reporting tools to deliver detailed sales reports to store managers such as artist revenue, promotional performance, or individual product sales.
• Produce store and campaign insights and present store performance to Store Managers, Brand Managers and Artists Management Teams. Leverage Data to produce recommendations to improve site experience and performance.
• Manage and monitor product sell through rates, conversion rates and out of stocks to help optimize inventory and purchase decisions for current and upcoming campaigns.
Partner with Customer Service to produce a consistent and high quality customer experience and respond quickly to any customer issues that arise
• Be the liaison between brand managers, Label Marketing, Customer Service, and fulfilment teams to track product delivery on new releases to ensure products are on schedule to fulfil in a timely fashion.
• Collaborate with customer service to communicate with customers on any expected delays or production defects to ensure customer satisfaction.
• Respond urgently to customer facing issues to resolve and ensure timely and consistent communication to customers and internal collaborators.
• Partner with Customer Service team to identify frequent issues driving customer engagement and develop site merchandising/messaging strategies to lower total cost to support.
About you:
• 5+ years of demonstrated experience in managing Ecommerce experience on a common platform (Salesforce, Shopify, Mage
Salary/Benefits
Additional Information
Warner Music Group is a global collective of music makers, tech innovators, and passionate team members dedicated to turning dreams into stardom and audiences into fans. Guided by core values of curiosity, collaboration, and commitment, WMG fosters creativity and innovation while emphasizing the power of teamwork in bringing music to the world. The company is home to a diverse range of artists, musicians, and songwriters, and is committed to creating a work environment that values and respects everyone. WMX, WMG's media, creative content, and artist services division, sets a new standard for artists, advertisers, and fans through exceptional experiences and industry-leading audience insights. The Global Commercial Operations team drives business success with flexible project management frameworks that enhance collaboration and streamline workflows, overseeing programs that reach millions of fans globally.