
Junior Manager of Fan Engagement
Warner Music Group
New York, NYThis is a Full Time Job
Job Title: Junior Manager, Fan Engagement
Location: LA or NYC
A little bit about our team:
We are seeking a highly organized and motivated Junior Manager, Fan Engagement to join Warner Music Group's Global Marketing team.
Your role:
The Junior Manager, Fan Engagement (LA) will play a key role in delivering Warner Music Group's CRM and direct-to-fan campaigns across email and mobile channels. As part of the Global Marketing team, this role supports the execution of high-volume campaigns that connect artists directly with their fans worldwide.
The role requires hands-on CRM and email production experience, attention to detail and a passion for music marketing. Working closely with label stakeholders and the global Fan Engagement team, the Junior Manager will ensure campaigns are built, tested and deployed to the highest standard, while contributing to best practices that make WMG's direct-to-fan marketing more effective.
Here you'll get to:
Campaign Management & Execution
• Build, test and deploy email, SMS and WhatsApp campaigns for artists across WMG labels globally.
• Collaborate with label stakeholders and internal teams to ensure campaigns are delivered accurately and on time.
• Maintain a high standard of quality control across all campaign assets and workflows.
Support for CRM Strategy
• Develop and maintain campaign templates and examples that raise standards and streamline future planning.
• Contribute to fan-first marketing strategies that help labels grow and monetize their audiences.
• Support the adoption of best practices in campaign execution across the company.
Data & Insights
• Provide reporting and insights on campaign performance to help improve engagement and ROI.
• Support the wider Fan Engagement and Audience teams in ensuring fan data is accurate, segmented and actionable.
• Assist in monitoring how fans interact with campaigns to refine targeting and content.
Tools & Processes
• Gain proficiency with Salesforce Marketing Cloud and WMG's broader marketing technology stack.
• Use project management tools (e.g. Airtable, Asana, Trello, Monday.com) to manage campaign workflows.
• Stay current on new features and updates to tools, recommending improvements where relevant.
About you:
• You have 2-3 years' experience in CRM or campaign production (email/SMS/WhatsApp), ideally in music or consumer-facing industries.
• You have hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or similar platforms.
• You have working knowledge of HTML/CSS/SQL.
• You are comfortable managing multiple campaigns in a fast-paced, deadline-driven environment.
• You are proficient with Excel/Google Sheets and presentation tools.
• You have experience with project management software (Airtable, Asana, Monday.com, Trello).
• You are detail-oriented, with a commitment to accuracy and quality control.
• You have passion for music and the artist-fan relationship, with a clear understanding of the role email plays in direct-to-fan marketing.
We'd love it if you also had:
• Fluency in Spanish
We're taking our time to review all resumes, and to find the best people for WMG.
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.
Salary/Benefits
$66,300.00
- 75,000.00
per year
$66,300 - $75,000 /year USD
Salary ranges are dependent upon many factors, such as work experience and business needs.
Additional Information
At Warner Music Group, we are a global collective of music makers, tech innovators, and passionate team members dedicated to turning dreams into stardom and audiences into fans. Guided by our core values of curiosity, collaboration, and commitment, we immerse ourselves in culture, amplify originality through teamwork, and pursue excellence for our artists and talent. WMG is home to a diverse range of artists, musicians, and songwriters, and we strive to create a work environment that values and respects everyone. Our portfolio includes renowned labels such as 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, and Warner Classics, alongside our publishing company, Warner Chappell Music, which represents over one million copyrights worldwide. Additionally, we support the independent community through ADA and offer artist services via WMX, while Warner Music Entertainment enhances our storytelling capabilities in film and television. Together, we embody the spirit of independent creativity within a major music company.