Influencer Marketing Manager, Urban Music

This is a Full Time Job

Influencer Marketing Manager, Urban Music
Job Description:

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of more than 1.4 million musical compositions spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to WEA (Warner-Elektra-Atlantic), the pioneering distribution and marketing network, and ADA, the independent artist and label services company, as well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.

We currently have a fantastic opportunity to join our innovative and highly sought-after Fan Engagement team.

Job Title: Influencer Marketing Manager, Urban Music

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. With an artist-centric approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of both major and developing artists.

The mission of the Influencer Marketing team (should you choose to accept it) is to create and accelerate digital trends by partnering with content creators, gatekeepers, and other culture movers. We approach Digital Marketing in a fan-first, content-driven way and act as a 'creative agency' within the label.

Why this could be your next big break:

Are you passionate about urban music, from rap to R&B to everything in between? Do you have a deep knowledge of creators and communities that speak to fans of these genres? Are you able to brainstorm, build, and execute influencer marketing campaigns at scale while still delivering impactful content that surprises and delights fans?

Then WR is the place for you!

WR is seeking an experienced and talented Influencer Marketing Manager to join our team. This role will specialize in working with our expansive and diverse roster of urban artists to strategize and execute compelling, artist-specific campaigns. This is a ''top-to-bottom'' role, with responsibilities beginning with identifying influencers and ending with reporting out to stakeholders about campaigns. Clear communication, excellent project management skills, and the ability to multi-task is a must!

Here you'll get to:
• Discover, build, and maintain relationships with influencers, agencies, and management companies at scale with a specific focus on urban music culture
• Develop influencer campaigns for WR artists, from inception through post-launch/sustain, that integrate with the broader artist vision and goals
• Negotiate with influencer teams, ensuring that campaign goals are met while staying within budget
• Work closely and collaboratively with artist managers and internal departments to champion content-first ideas, develop influencer campaigns, and execute integrated global activations
• Set goals and performance metrics for influencer campaigns, partnering with our Analytics team to derive insights about our artists and implement best practices
• Oversee creative ideation and development to deliver innovative, best-in-class influencer campaigns for our artists and their fans
• Execute campaigns at scale, with multiple creator and content accounts posting simultaneously
• Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuo