Email Production Specialist

Full Time Job
Email Production Specialist
Job Description:



For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the groundbreaking global distribution company for independent artists and labels.

We currently have a fantastic opportunity to join our innovative and highly sought-after team.

A little bit about our team:

The Fan Engagement & CRM team sits at the center of Warner Music Group, within the Artist Services division. Our mission is to create long term profitable relationships between fans and artists. We deliver this through a team of experts; best in class tools and software; a respect for artistry; and deep passion for great music. We build audiences of music fans, engage them with relevant content and connect them to relevant artist experiences. We guide and

support our frontline labels and territory teams in their mission to bring our artists' music and message to millions of fans around the world. We work across through multiple fan engagement touchpoints including email, social, advertising, streaming, ecommerce and ticketing. Programs are designed to help move fans from casual, anonymous listeners to committed, known fans of Warner Music Group artists and labels

Why this could be your next big break:

The Email Production Specialist produces and executes email campaigns for Warner Music Group's labels, primarily Warner Records and its roster of over 100 artists. The Email Production Specialist is a multi-tasking self-starter with strong technical email production, project management, analytical, and communication skills. The Email Production Specialist works with a diverse group of individuals, including project managers, digital marketers, ecommerce managers, campaign managers, creative designers, and web developers.

Here you'll get to:
• You will build, QA, and deploy approximately 25 email campaigns per week for various artists/brands.
• Stay up to date with software, hardware, and email client spaces to adapt responsive templates and emails accordingly.
• Execute a high-volume, high-quality workload for high-profile brands in a fast-pace, dynamic and creative environment.
• Facilitate production calls to plan and prioritize requests and adjust course if business requires.
• Act as the subject matter expert on email campaign operations – distribute, create, communicate and apply best practices and learnings to continually improve results.
• Suggest operational and workflow improvements to constantly improve in house production process.
• Work with stakeholders to compile relevant content and assets while managing expectations and production schedules.

Rockstar candidates will be able to:
• You have technical email production experience and proficient knowledge of CSS, HTML, Excel, responsive email design and Dreamweaver.
• You are a resourceful problem-solver who quickly gathers information and is comfortable with new technologies and concepts.
• You have strong knowledge of, and direct experience with enterprise-level Email Service Providers and CRM platforms (Salesforce Marketing Cloud a plus).
• You have the ability to thrive and meet aggressive goals and timelines in a fast-paced high-volume, and ever-changing environment.
• You are highly motivated and capable of managing and prioritizing multiple projects simultaneously.
• You have strong verbal and written communication skills.
• You have excellent organizational skills and a very strong attention for detail.
• You have experience with using project management tools, such as JIRA or Basecamp.

It would be music to our ears if you also had:
• College Degree preferred
• You have 1-2 years experience in email marketing production, preferably in conjunction with project, account or CRM management
• Deep love of music, pop culture and understanding of the ''fan'' mentality.
• Knowledge of Salesforce Marketing Cloud AMPscript is a plus.
• Understanding of email marketing concepts, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation.
• Working knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.).



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