Director of Direct-to-Fan Services

This is a Full Time Job

Director, Direct-to-Fan (Off-Roster Catalog)
Job Description:
Job Title: Director, Direct-to-Fan (Off-Roster Catalog)
Reports To: SVP, Global Direct-to-Fan Services
Department: Direct-to-Fan Services, Global Marketing
Location: New York, NY
A little bit about our team:
The Global Direct-to-Fan Services team connects fans with catalog repertoire, builds modern fan engagement into campaigns and catalog initiatives. While working closely with WMG's global catalog team, Global Marketing's Audience and Fan Engagement teams, the team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value from catalog.
Your role:
Reporting to the SVP, Global Direct-To-Fan Services, the Director is a strategist who understands fandom as both culture and commerce. They will champion new platforms, technologies and community-first models that give fans real value, ensuring WMG's catalog stays at the forefront of how music and fandom evolve.
Here you'll get to:
• You will partner with senior leadership to shape and execute a global D2F strategy that puts the fan at the center of every catalog initiative.
• You will advocate for a "fan-first" approach, embedding direct-to-fan mechanics into marketing plans to ensure storytelling leads to long-term engagement.
• You will drive the adoption of new platforms, community models, and digital tools to keep WMG's catalog at the cutting edge of fandom.
• You will collaborate with Audience teams to move fans through the funnel, turning social media followers into active participants via direct communication and first-party data.
• You will serve as a strategic advisor to global marketers, providing them with the insights and best practices needed to navigate the evolving D2F landscape.
• You will define and track KPIs that measure fan growth and lifetime value, proving the impact of your strategies through clear, data-backed reporting.
• You will monitor global trends in digital culture and catalog consumption to ensure our labels remain leaders in the space.
About you:
• You have 7+ years of experience in direct-to-fan, digital marketing, or fan engagement roles, preferably with a multi-market or global scope.
• You are a modern strategist who thrives at the intersection of music culture, technology, and commerce.
• You enjoy building partnerships and have a proven ability to influence senior stakeholders and cross-functional teams.
• You possess a deep understanding of fan behavior, community-building platforms, and how to use data to drive creative decision-making.
• You are highly familiar with CRM, e-commerce, and the digital tools that power the modern music industry.
• You are passionate about music history and believe in the power of fandom to sustain and grow an artist's legacy indefinitely.
We'd love it if you also had:
• You have fluency in Spanish, which is a significant plus for our global operations.
• You have experience working specifically with heritage artists or legendary music catalogs.
• You enjoy experimenting with Web3, DAO, or other emerging community-governance models.


We're taking our time to review all resumes, and to find the best people for WMG.

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.