Manager, Influencer Marketing
Warner Music Group
Los Angeles, CAThis was removed by the employer on 3/1/2023 7:30:00 AM PST
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Full Time Job
Job Description:
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Manager, Influencer Marketing
A little bit about our team:
Warner Records is home to some of the most influential and innovative artists of our time. With an artist-centric approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of both major and developing artists.
The mission of the Influencer Marketing team is to create and accelerate digital trends by partnering with content creators, gatekeepers, and other culture movers. We approach Digital Marketing in a fan-first, content-driven way and act as a 'creative agency' within the label.
Your role:
Warner Records is seeking an experienced and talented Influencer Marketing Manager to join our team. This role will specialize in working with our expansive and diverse roster of artists to strategize and implement compelling, artist-specific campaigns. This is a ''top-to-bottom'' role, with responsibilities beginning with identifying influencers and ending with reporting out to stakeholders about campaigns. Clear communication, excellent project management skills, and the ability to multi-task is a must!
Here you'll get to:
• Discover, build, and maintain relationships with influencers, agencies, and management companies at scale with a focus on our diverse roster
• Develop influencer campaigns for Warner Records artists, from inception through post-launch/sustain, that integrate with the broader artist vision and goals
• Negotiate with influencer teams, ensuring that campaign goals are met while staying within budget
• Work closely and collaboratively with artist managers and internal departments to champion content-first ideas, develop influencer campaigns, and execute integrated global activations
• Set goals and performance metrics for influencer campaigns, partnering with our Analytics team to derive insights about our artists and implement best practices
• Oversee creative ideation and development to deliver innovative, outstanding influencer campaigns for our artists and their fans
• Execute campaigns at scale, with multiple creator and content accounts posting simultaneously
• Monitor campaigns regularly to understand efficiency of strategy, making recommendations for continuous improvement
• Lead all aspects of influencer programs that identify, recruit, and cultivate positive relationships with a wide network of influencers, talent, community leaders, and content creators
• Report weekly to senior staff and managers, providing actionable insights and campaign updates
• Continuously ideate and innovate within the influencer space
About you:
• 2-3+ years professional experience in influencer/social media/digital marketing, preferably with a creative agency, influencer agency, or entertainment company
• Prior experience working across social channels, with an emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts
• Proven track record to build, execute, and scale influencer campaigns that have significant impact on music-loving audiences
• In-depth knowledge of music culture, trends, and creator communities
• Existing relationships in the influencer and creator space
• A balance between creative and strategic thinking, able to develop and implement ideas on a small and large scale
• Strong interpersonal skills and ability to optimally work in a fast-paced environment with both creative and business-oriented colleagues and partners
• Acute attention to detail paired with strong organizational, project management, and communication skills
We'd love it if you also had:
• Experience with CreatorIQ, Tagger, or similar influencer analytics tools
About us:
Together, we are Warner Music Group: Music With Vision & Voice.Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Onsit
Salary Range
$65,000 to $80,000 Annually
Salary Ranges are included for all NY, California job postings and 100% remote roles where talent can be located. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
Copyright © 2023 Warner Music Inc.