Director, Global Catalogue Digital Marketing

This is a Full Time Job

WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Global Catalogue Digital Marketing

A little bit about our team:

Global Catalogue is the paramount frontier for marketing artists in the streaming era. We work closely with our frontline labels and artists under the Recorded Music division to develop new catalog opportunities in marketing, A&R, content development, and consumption, and then convert our findings into new strategies that are deployed across the company to our Catalogue teams around the world. We think and act like entrepreneurs.

Your role:

The LA-based role of the Director, Digital Marketing centers around marketing our artists through the wide spectrum of the digital landscape. You'll be deciding how they speak to their fans through a variety of different channels and services, while at the same time growing and developing those audiences to ensure they remain relevant to today's listeners. This will require strategic development, performance analysis and a creative approach, combined with fluency in the catalogue of Warner Music Group's Recorded Music division. You will work to increase exposure for artists and drive revenue by developing campaign ideas, highlighting opportunities for incremental growth, implementing best practices across your roster, and increasing internal awareness of the value of our artists' catalogs in an ''always-on'' marketplace.

Here you'll get to:
• Establish, maintain and develop strategy for artist voices through all public-facing communications
• Develop creative direction and marketing materials for new projects and anniversaries
• Work with labels to establish a strategy for audience growth and retention across all artists, implementing with theirs and the rest of the teams input
• Establish a