Director, Global Catalogue Digital Marketing

Full Time Job
WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.

Job Description:

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Global Catalogue Digital Marketing

A little bit about our team:

Global Catalogue is the paramount frontier for marketing artists in the streaming era. We work closely with our frontline labels and artists under the Recorded Music division to develop new catalog opportunities in marketing, A&R, content development, and consumption, and then convert our findings into new strategies that are deployed across the company to our Catalogue teams around the world. We think and act like entrepreneurs.

Your role:

The LA-based role of the Director, Digital Marketing centers around marketing our artists through the wide spectrum of the digital landscape. You'll be deciding how they speak to their fans through a variety of different channels and services, while at the same time growing and developing those audiences to ensure they remain relevant to today's listeners. This will require strategic development, performance analysis and a creative approach, combined with fluency in the catalogue of Warner Music Group's Recorded Music division. You will work to increase exposure for artists and drive revenue by developing campaign ideas, highlighting opportunities for incremental growth, implementing best practices across your roster, and increasing internal awareness of the value of our artists' catalogs in an ''always-on'' marketplace.

Here you'll get to:
• Establish, maintain and develop strategy for artist voices through all public-facing communications
• Develop creative direction and marketing materials for new projects and anniversaries
• Work with labels to establish a strategy for audience growth and retention across all artists, implementing with theirs and the rest of the teams input
• Establish and strategize on global paid media strategy
• Be responsible for ensuring artists are hitting their specific social, audience and consumption targets
• Contribute to the wider, overall targets being set for the digital team
• Own the relationship with label as first point of contact for digital marketing of their catalogue
• Work to develop other opportunities through WMX, Topsify, label Fan Engagement, etc.
• Manage strategy around CRM acquisition and management
• Implement and maintain individual artist strategies for partner optimization and usage via marketing opportunities on existing services such as Spotify, YouTube, etc
• Develop and grow individual artist strategies for partner optimization and usage for new services such as TikTok, Snapchat, etc.

About you:
• Ability to advise on how we can make new trends relevant to catalogue
• Evolve traditional marketing techniques for the digital landscape
• Has strong interpersonal communication skills and presentation skills
• Has experience using storytelling to build and develop audience
• Has strong project management and multi-tasking skills
• Has strong teamwork, organization, and time management skills
• Possesses a deep understanding of the modern digital landscape
• Has experience in streaming and marketing analysis
• Has experience with developing creative content
• Has experience & flexibility with working across many international time zones. Some tasks and calls will be required outside of regular business hours.
• Has knowledge of Warner Music Group's family of current artists

We'd love it if you also had:
• 8+ years' experience of digital marketing within the music industry, or at a relevant agency
• Experience with creative strategy, leading marketing campaigns internally and externally with partners such as Spotify, Apple, YouTube, Instagram & Facebook, TikTok, Snapchat, Twitter, Triller, Pandora, SoundCloud, and more.
• Tech savvy with deep understanding of current technologies and general market trends

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love

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