Director, Digital Marketing

This is a Full Time Job

At Warner Music Group we're all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual's value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.

Consider a career at WMG and be a part of one of the most influential forces in culture today.

A little bit about our team:

Looking for a Director of Digital Marketing to serve as a team member for our urban acts at Asylum Records. As Director of Digital Marketing you will oversee and direct aspects of day-to-day digital management. Responsible for creating and executing digital marketing and promotional plans across all areas of online including portals and distribution partners, artist websites, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce. Required to set goals and manage campaigns in an effort to optimize reach and revenue. Responsible for managing and interpreting departmental reports and partner data.

Why this could be your next big break:

Asylum is a small yet mighty label, originally formed by David Geffen in 1971. The right candidate is keen to new digital marketing and technology, is highly creative, extremely motivated, and loves being a part of a small, hands on team.

Here you'll get to:
• Work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies for artists
• Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests) optimized for each distribution network/channel
• Provide ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online, with measured KPIs to validate success of each campaign
• Build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
• Create and execute online lifestyle marketing campaigns that brand artists, aggregate fans and mobilize fans to promote artists and music
• Conceive, budget, and effectively execute digital paid media campaigns with Project Manager and Media Planners/Buyers
• Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
• Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items
• Prepare regularly-required online marketing summaries and plans
• Understanding of digital ad buys, including social, retargeting, search and beyond
• Develop digital marketing timelines & campaign strategies to successfully grow music streams, downloads, video views, social media engagement, and an overall digital creative vision each artist

About you:
• Passionate and extremely creative. You are an organized critical thinker who works well in a team environment under pressure, on short deadlines and across multiple active artist campaigns
• Exceptional written and verbal communication skills, strong attention to detail
• Full understanding of urban music landscape, with connections and proven track record for working with artists in all stages of their career
• Existing relationships with digital platforms / online partners and brand relationships a plus
• Advanced level of artist relations and/or third-