Director, Digital Marketing

This is a Full Time Job

Director, Digital Marketing
Job Description:

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of more than 1.4 million musical compositions spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to WEA (Warner-Elektra-Atlantic), the pioneering distribution and marketing network, and ADA, the independent artist and label services company, as well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.

We currently have a fantastic opportunity to join our innovative and highly sought-after Digital Marketing team at Elektra Music Group.

Job Title: Director, Digital Marketing

A little bit about our team:

The Digital Marketing team at Elektra Music Group is responsible for all digital marketing and direct to consumer initiatives for all of the artists (alternative, rock and pop) on the roster. They build online and mobile fan communities, with an eye towards evolving the way that fans engage with their favorite artists and the way potential fans come to discover an artist. They create and market content through the Elektra Artist.com network, email and text marketing, social media marketing and digital activations products for the artist superfans.

Why this could be your next big break:

This position is responsible for daily management of the digital marketing strategy for a select roster of EMG artists. The Director will manage digital content development, grassroots digital community building and marketing, the Elektra ''artist.com network,'' and the development of the artist accounts on relevant applications and sites (TikTok, GIPHY, Instagram, Genius, etc.). The Director of Digital Marketing is focused on the creation and building of Elektra's artist communities as they serve as the core of the direct-to-consumer initiatives and future product development.

Here you'll get to:
• Work with artists, managers and key label executives in order to develop compelling and powerful online marketing strategies for artists on Elektra and the label's associated labels, including the creation and maintenance of artists' official websites
• Construct community/fan-building initiatives. Examples of online involvement include: fan recruitment, media sampling/posting, online voting, viral "send to a friend" initiatives, banner campaigns, consumer surveys, contests, etc.
• Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries) for artist websites and online fan clubs
• Provide text and content ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online
• Build and manage new and ongoing relationships with online partners and affiliates as they relate to digital marketing
• Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and community
• Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
• Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items
• Prepare bi-weekly online marke