Director, Digital Marketing Rock & Pop

This is a Full Time Job

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Digital Marketing [Rock & Pop]

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. Its reputation and extraordinary roster of new and established recording artists is unparalleled, and its collective influence on pop culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of major artists. The mission of the Digital Marketing department is to drive fandom, music consumption,

D2C purchases and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist's digital presence including digital narrative development, digital advertising, social content ideation, influencer

campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with the artists to translate the vision of their music into groundbreaking digital campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase.

Your role:

Warner Records is looking for a strategic digital marketer with expertise in social content strategy to join the digital marketing team as Director, Digital Marketing [Rock & Pop] The Director, Digital Marketing [Rock & Pop] will oversee high level digital marketing campaigns for rock and pop artists at Warner Records. The position will be responsible for developing campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. They will be a digital expert in all things Rock and Pop as well as know the leading industry standards for digital marketing music.

Here you'll get to:
• Oversee the development and execution of innovative digital marketing campaigns for rock and pop music artists at Warner Records.
• Manage team coordinators and their daily workflow
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns.
• Oversee the day-to-day social media strategy, website, and CRM strategies for a designated roster of WR artists with a focus on driving fandom, engagement, and music consumption.
• Oversee and advise on strategy for Warner Records Social accounts including TikTok, Instagram, Face