Director, Brand Partnerships

This is a Full Time Job

WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Brand Partnerships

A little bit about our team:

The Brand Partnerships and Commercial Licensing Department is responsible for all outreach to brands and advertising agencies with the ultimate goal of aligning the label, affiliated labels and/or individual or a group of artists with branded campaigns.

Your role:

You will be cultivating strategic partnerships for the company and Atlantic's diverse roster of top-notch artists with the goal of a) creating impactful campaigns and promotions to sell more records, raise the profile of our artists and the Atlantic Records brand; b) funding our creative marketing campaigns; and c) offsetting our marketing costs.

Here you'll get to:
• Create campaigns that vary in size and scope and extend from overall company-based partnerships that leverage and monetize in-house resources such as Atlantic's extensive network of college representatives, urban market street teams, the company website, e-mail lists and wireless database; to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement.
• Cultivate and maintain key relationships with CEOs, CMOs, ad agencies, brand marketers, magazines, television marketing executives to create opportunities for the label and our artists; Primary label liaison with the advertising and brand marketing community.
• Work with product managers, radio promotion, sales, publicity, new media, art department to develop creative marketing strategy and plans as needed for all developing and established artists.
• Work with legal and business affairs to execute all deals.
• Work with WMG and WSM on large deals to advantage company position, artist