Digital Marketing Manager

This is a Full Time Job

Job Title: Manager, Digital Marketing

A little bit about our team:
The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Your role:

This position is responsible for daily management of the digital marketing strategy at Atlantic Music Group for the Pop/Rock/Dance team. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). The Manager will develop and execute platform-specific strategies that authentically resonate with fans-leveraging grassroots loyalty, storytelling, and live performance culture-while staying attuned to trends in the digital space. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Discord and community-driven platforms, and collaborating with tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre.

Here you'll get to:
• Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
• Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
• Collaborate with product managers and our in-house creative, development, and video teams to bring artists' visions to life
• Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
• Brainstorm and execute content strategies across platforms - including socials, websites, fan pages, DSPs, and more
• Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
• Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
• Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
• Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
• Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
• Report on digital initiatives with regular updates, recaps, and insights during weekly meetings

About you:
• You have a BS or BA in Marketing, Communications, or similar
• You have a passion for music and tech - we know you're at your best when you're doing what you love and are looking for Rockstar candidates that LOVE the internet, technology, social and music
• You love pop, rock, and dance music
• You have AMAZING organizational abilities
• You can multitask and prioritize
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything, and open to take on anything
• You are insanely detail-oriented
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starter
• You are curious and ask questions

We'd love it if you also had:
• Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
• An understanding of what content moves online conversations
• Understands trends and what might be the next great social platform
• Experience and knowledge of streaming platforms
• Experience with Photoshop, video editing and social media publishing tools
• Multi-tasker extraordinaire!
• Proven excellence in prioritization, time management and follow up skills with an attention to detail





We're taking our time to review all resumes, and to find the best people for WMG.



This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.



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