
Coordinator, E-Commerce Digital Marketing
Warner Music Group
New York, NYThis was removed by the employer on 4/28/2020 9:29:00 AM PST
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This is a Full Time Job
Coordinator, E-Commerce Digital Marketing
Job Description:
We currently have a fantastic opportunity to join our innovative and highly sought-after E-Commerce team at Atlantic Records.
Job Title: E-Commerce Digital Marketing Coordinator
A little bit about our team:
The Digital team at Atlantic Records is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology. E-Commerce Team is responsible for all digital marketing, digital product development and direct to consumer initiatives for all of the artists (urban, rock and pop) on the roster. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Why this could be your next big break:
This role is a great for you if you are ready to join a team. The e-commerce team works tightly together in product development and digital strategy to bring artists music, merch, special bundles and other artist exclusive experiences into the hands of the artists fans. This job is the intersection of creative, marketing, technology, operations and production.
You must be detail-oriented and able to multi-task, as you will be executing multiple artist campaigns for many E-commerce projects with a fast-paced team. You will work with artist managers and marketing team across all genres of artists and you will be working closely with our shared services team at WEA, product managers, our in-house creative digital team, and artist managers to help bring artists' visions to life. The ideal candidate is highly creative, extremely motivated and collaborates well.
This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue. They live on social media, lifestyle blogs, and discover new music and marketing trends in interesting ways. They interact with technologies and communities
You thrive in an incredible collaborative team, you will be working alongside an entire aritsts marketing team to drive e-commerce initiatives into the evolving timeline and rollout of artists music and tour schedules
Here you'll get to:
• Coordinate product development with artists managers and our shared services WEA product managers for new store launches.
• Create and execute with our internal teams to produce all assets for a product release and promotions – including banners, social assets, sweepstakes, download pages and store builds
• Develop and brainstorm exciting online content and innovative campaigns optimized for each artist e-commerce business.
• Attend and contribute to all related company meetings in connection with assigned projects, and provide the team with timely feedback and follow-up regarding any action items.
• Build and manage artists budgets to support online marketing.
Are you a Rockstar candidate? If so:
• You have a passion for merch, music and tech - we know you're at you're best when you're doing what you love and are looking for Rockstar candidates that LOVE the internet, technology, social and music
• You have AMAZING organizational abilities
• You can multitask and prioritize
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything, and open to take on anything
• You are insanely detail-oriented
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starte