
Assistant, Digital Marketing Operations - Black Music
Warner Music Group
New York, NYThis was removed by the employer on 9/1/2021 6:31:00 AM PST
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This is a Full Time Job
At Warner Music Group we're all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual's value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.
Consider a career at WMG and be a part of one of the most influential forces in culture today.
Job Title: Assistant, Digital Marketing Operations – Black Music
A little bit about our team:
The Digital team at Atlantic Records is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners in our 360 relationships, across music, touring, merch, and all other aspects of the artist career. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Why this could be your next big break:
This role is a great entry point and stepping stone into digital marketing. This job is the intersection of creative, marketing, technology, operations and production; you will have your hand in a lot of different areas. You must be detail-oriented and able to multi-task, as you will be assisting many artist projects, and administrating a fast-paced, large, growing team. You will be the direct operational support for the Black Music digital marketing team across all aspects of a music release – you will also be working closely with product managers, our in-house creative design, development and video team, and artist managers to help bring artists' visions to life.
The ideal candidate is interested in the day-to-day operational facets of a music release AND new technology. This person reads blogs (tech and entertainment) every day, installs every new app just to try it out, and has a passion for leveraging the Internet to drive artist careers and revenue. They live on social media, lifestyle blogs, and discover new music in interesting ways. They understand how to optimize content across social platforms, have a desire to learn the ''nuts and bolts'' of what it takes operationally to release music and videos. As the environment is incredibly collaborative, you will be assisting in digital marketing operations for the department as a whole as well, giving you insights into many aspects of the digital space.
If you love new challenges daily and consider yourself a ''digital marketing ninja'' - this could be the gig for you.
Here you'll get to:
• Provide direct operational support to the digital marketing team in all areas of a music or video release
• Coordinate with internal teams and third party designers / developers to produce all assets for a digital release - links, banners, social skins, landing pages, CRM blasts, artist websites, apps, interactive games and experiences
• Assist in the creation of all digital marketing materials for internal and external teams (editorial & social calendars, timelines and presentations)
• Participate in brainstorming and implementation of exciting online content and innovative campaigns optimized for each distribution network/channel