Senior Marketing Executive
Warner Bros.
Mumbai, MHThis was removed by the employer on 11/26/2020 5:29:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Studio Category
Search for Senior Marketing Executive jobs in Mumbai-MH
Search all Senior Marketing Executive postings
Full Time Job
Senior Marketing Executive, India (Theatrical Marketing)
• Planning and execution of digital marketing campaigns for UPI releases in the territory
• Establishing KPIs and benchmarks for each campaign and measuring ROI on digital spends
• Measure and optimize paid marketing campaigns across social media channels and Google
• Drive efficiencies across digital media spends optimizing CPVs and CPMs
• Manage the social media handles of UPI by implementing strategies and tactics that grow the community, engage and retain them
• Identify and implement content marketing ideas that will help generate visibility for UPI tentpole releases
• Conceptualize and execute influencer marketing activities, including moment and conversational marketing with appropriate brands for key titles
• Liaise with the digital marketing agency to manage and execute paid campaigns, including Social media management
• Liaise with the PR agency to amplify initiatives that will give high SOV for digital PR
• Own the digital creative and content mandate, as well as localization of global creative assets for online
• Build partnerships with online media brands to amplify marketing efforts for key titles
• Bring and implement best practices and trends in social media marketing and managing digital audiences
• Effective and Efficient Management of budgets as approved – allocation, documentation, MIS maintenance – for all releases
• Vendor management and marketing finance operations with regards to audit requirements
• Cultivate and Strengthen relationships with the exhibitor fraternity to help co-market UPI releases with regards to social media
• Maintain regular communication with distributor networks to ensure their support and participation in social media marketing efforts
• Monitor competitive activities of other Hollywood studios and disseminate information to peers and other functions
Person specification:
• Excellent and proactive organisational skills, with the ability to work to tight deadlines
• Track record of devising and executing innovative marketing campaigns
• Persuasive communicator and assertive networker who builds relationships with both internal and external contacts
• Excellent communication skills (both oral and written) coupled with excellent presentation skills
• Demonstrated experience of working within a dynamic, fast paced and demanding environment
• Solution orientated, commercially focused and deadline driven
p dir=''lt