Manager Marketing
Warner Bros.
Burbank, CAThis was removed by the employer on 8/24/2010 10:15:00 AM PST
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Full Time Job
Warner Bros. Home Entertainment Inc. seeks a Manager, Marketing for the Marketing department. Position is responsible for trade and consumer marketing of feature films across all Video on Demand and Electronic Sell-Through platforms. Manage relationships with broadband clients and mobile game licensees. Develop and execute national marketing plans and post mortems for assigned titles. Coordinate with cross functional peers in Digital Distribution and across Home Entertainment to align creative/communication and media strategies for day & date releases. Manage relationships with vendors (creative, media, publicity, promotions, direct mail) for campaign execution. Prepare budgets for assigned titles and track spending against budget throughout product lifecycle.
JOB RESPONSIBILITIES:
Develop and execute digital distribution marketing plans for WB and acquisition TNR titles. Plans are comprised of revenue projections/analysis, marketing budget allocation, enhanced content development, and trade/consumer campaign strategies including creative, media, direct mail, promotions, and publicity. Identify optimal marketing tactics based on comp title performance and industry trends.
Manage relationships with broadband clients to proactively develop and execute promotional and advertising campaigns to drive revenue. Manage co-operative marketing budget in order to maximize by client spend. Drive the launch of WBDD’s Virtual Asset slate comprised of gamer pics, avatar accessories and dynamic themes tied to our TNR films.
Provide campaign direction and evaluate media plan recommendations from agency to maximize return on investment. This requires an understanding of the broadcast and online media landscapes, as well as demographic and geographic targeting.
Develop creative briefs, provide direction and finalize approval for television, print, and online creative.
Serve as Harry Potter brand expert for WBDD. Share brand guidelines, provide counsel to peers on creative approval requests, initiate cross-divisional promotional campaigns and maintain digital distribution schedule/roadmap.
Identify and implement cross-studio marketing opportunities in support of film-themed mobile games. Manage relationships with mobile game licensees (eg Glu, Gameloft, EA). Assist with asset procurement and creative approval requests.
Constantly monitor title performance and proactively recommend campaign modifications, when necessary. This involves analyzing market intelligence relating to consumers, the market, and our competitors.
Manage title-related budgets. Regularly analyze performance against budget.
Present marketing plans, campaign updates, and post mortem results internally to WBDD team as well as externally to clients.
JOB REQUIREMENTS:
BA/BS degree in Business Administration or related field required. MBA strongly preferred.
Minimum 5 years professional experience required in consumer marketing, film marketing, consumer services marketing, or advertising agency account management.
Previous experience in digital distribution a must.
Strong organizational skills required to effectively manage multiple titles at a time.
Ability to proactively identify and pursue opportunities for business process improvement.
Ability to contribute to and develop strategies for WBDD revenue growth.
Ability to interact diplomatically with clients at various levels within our partner companies
Ability to interact internally/externally on daily basis to achieve overall goals and initiatives.
Demonstrates integrity and reliability with clients and vendors to reinforce long-term relationships.
Ability to prepare ongoing activity and status reports regarding campaign activities.
Must have solid understanding of film marketing as well as general film, cable VOD, and electronic sell through industry trends.
Must have excellent communication, organization, negotiation, & analytical skills.
Must have solid working knowledge of marketing, strategic planning, and financial & competitive analysis.
Must have ability to use PC & related software, including Outlook, MS Excel, Word and PowerPoint. Photoshop/Paintshop knowledge a plus.